November 01, 2017

BEVNET: Icelandic Glacial Partners With Golden West To Build New Beverage Brands

Icelandic Water Holdings, the parent company of premium water brand Icelandic Glacial, has entered into a partnership with Golden West Food Group Inc. to collaborate on marketing, sales and distribution for the latter’s two beverage brands, Bowery Coffee Co. and the forthcoming KÖE Kombucha.

The deal, which was finalized two weeks ago, is the first step in turning Icelandic Glacial into a multi-brand global beverage company, according to CEO Reza Mirza. The agreement does not include any investment in Golden West.

“This is a perfect marriage because Golden West’s expertise is in the food business, and our expertise is in the beverage business,” said Mirza, whose previous industry experience includes roles as president and CEO of Activate Drinks and as senior marketing manager at Nestlé Waters. “When you combine them both, I’m very excited about this relationship.”

Mirza explained that Icelandic had been looking for a cold brew coffee brand that was both shelf-stable and free from artificial ingredients and additives. While discussing the category with Mirza, a friend recommended that he speak with Josh Solovy, president of Golden West, about one of the company’s portfolio brands, Bowery Coffee Co. Based in Los Angeles, Bowery launched a five-flavor line of ready-to-drink cold brew coffee drinks in 10.5 oz. glass bottles last year. The products are currently available in select regions of Target and Safeway stores.

In Q1 2018, the brand will launch a new five-SKU line of canned, shelf-stable cold brew products in 8 oz. slim cans. Aside from a dairy-free black variety, four flavors — Original, Tahitian Vanilla, Mocha and Toasted Caramel — will contain milk.

“When we started interacting with Josh [Solovy] and Erik [Litmanovich], we found that we were all on the same page,” Mirza said. “We have the same vision, we know what it takes and we just clicked.”

The other Golden West beverage brand — a shelf-stable, organic canned kombucha line called KÖE — was not initially targeted as part of the deal, but Mirza said he was convinced to get involved after being impressed by the product’s positioning, both from a taste profile and a merchandising perspective. The five-SKU line — available in Lemon Ginger, Raspberry Lemon, Blueberry Ginger, Mango and Dragon Berry flavors — contains 5-10 percent fruit juice, depending on variety, and 20g of sugar. The products are presented as “less vinegar forward,” according to a brand representative at Golden West’s booth at the National Association of Convenience Stores 2017 show, held last month in Chicago.

“I said that if I can drink it, then instead of going after the hardcore kombucha user, which is only at 4 percent household penetration, why don’t we position it as a healthy alternative to sodas that tastes good and is good for your stomach?” Mirza said. “Again, this is my experience at Nestlé — when you see what’s really growing in the portfolio, it’s the S. Pellegrino in cans. This has 125 calories, 20g of sugar, it tastes good and is healthier than having a soda.”

Mirza said that although the agreement with Golden West is technically focused on sales, marketing and distribution, the partnership is “based on how do we build value and how do we build these brands together,” noting that he has been working on operational issues, finding co-packers and creating an overall go-to-market strategy for both KÖE and Bowery.

Distribution may be one of the most important long-term impacts of the deal; Icelandic Glacial is distributed through the Anheuser-Busch InBev (A-B) network, leading to speculation that both KÖE and Bowery could be integrated into the A-B system. Mirza noted that he the company was “very happy” with its partners at the beer conglomerate, which owns nearly 20 percent of Icelandic Glacial, and that its first option is always to work with existing distribution partners. However, nothing has yet been confirmed.

“Naturally, we have informed A-B that we are bringing these products in, but right now nothing has been finalized,” he said. “These are things that we will be working out in the next couple of weeks.”

Mirza added that each brand will have a specialized go-to-market plan, identifying Bowery’s cold brew products as having mainstream appeal while KÖE could potentially fill the void for shelf-stable kombucha in the natural channel. Both lines are being prepared for Q1 2018 launch.

Jared Smith, VP of sales for Stratus Group, the beverage division of Golden West, told BevNET that the company is planning to tap its innovation pipeline for both Bowery and KÖE next year. He explained that four to six additional flavors for KÖE are already fully developed, while Bowery will introduce a full line of dairy-free cold brew coffees in the same flavors as the aforementioned milk-based line. He also noted that Copper Cup Ginger Beer, a premium ginger beer packaged in 12 oz. slim cans, was also included in Golden West’s deal with Icelandic Glacial, and should launch in summer or fall of 2018.

Smith added that, although only KÖE, Bowery and Copper Cup are part of the initial partnership, Golden West would look to continue its relationship with Icelandic Glacial as further opportunities for collaboration present themselves.

“Anything we develop going forward, they are going to get first option,” he said. “We don’t want to overplan or overextend ourselves either. But we are not looking for other partners.”

Even with the new additions to the Icelandic Glacial portfolio, Mirza said that the premium naturally alkaline water line would remain the “engine” driving towards the goal of becoming a multi-brand beverage company. After launching a sparkling line in glass bottles earlier this year, Icelandic Glacial will debut flavored SKUs for the line, as well as a plastic bottle format, in 2018.

With three brands under the Icelandic Glacial umbrella, Mirza said that further expansion would only come after the existing products have been properly grown and developed.

“The business model is proven and we are expanding our sales team to grow all these brands,” he said. “For the next two years, we are going to have our hands full.”

Read the full article here.

October 19, 2017

Icelandic Glacial™ Announces Strategic Partnership with Golden West Food Group Inc.

Agreement Launches Bowery Cold Brew and KÖE Kombucha While Expanding the Icelandic Glacial Portfolio

October 19, 2017 – Los Angeles, CA – Icelandic Glacial™ today announced a strategic alliance with Golden West Food Group Inc., set to enhance the brand reach of Bowery Cold Brew and KÖE Kombucha under the Icelandic Glacial umbrella. Icelandic Glacial will collaborate with Golden West Food Group on brand building as well as sales and distribution.

 “We are on our way towards creating a Global multi-brand beverage company,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “This alliance with Golden West Food Group is the first step in that direction.”

Commented Icelandic Glacial CEO Reza Mirza, “We are extremely excited to announce this strategic alliance with Golden West to launch KÖE Kombucha and Bowery Cold Brew. We will be working closely as a team to build KÖE and Bowery as category leaders and roll out the brands globally.”

 As a premium natural spring water, Icelandic Glacial has made its mark on the crowded water industry thanks to its low mineral content and naturally alkaline pH level of 8.4. Bottled at Iceland’s beautiful and iconic Ölfus Spring, it is now available in over 22 countries worldwide.

“We are delighted to partner with Icelandic Glacial,” said Josh Solovy, President of Golden West Food Group.  “Together, we plan to build a portfolio of global brands in high growth categories.  The launch of Bowery Cold Brew and KÖE Kombucha is just the beginning.”

 

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press Contact

John Filizzola

john@co-opagency.com

310.734.7834

October 12, 2017

Ben Stiller, Cher, and Icelandic Glacial™ Team Up to Provide Bottled Water for the People of Puerto Rico and U.S. Virgin Islands

Water Donation to Arrive in October

October 13, 2017 – Los Angeles, CA – Icelandic Glacial™, Ben Stiller’s Stiller Foundation and Cher today announced their partnership and plan to donate over 600,000 bottles of water to people across Puerto Rico and the U.S. Virgin Islands in response to the catastrophic hurricanes. Over 500,000 bottles are reaching Puerto Rico with the help of Save the Children. The donated water should begin to arrive within the coming weeks.

“This tragedy has had a devastating impact on the communities, and water is one of the most basic needs to get everyone back on their feet,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial.

 Added CEO Reza Mirza, “With the assistance of Ben and Cher and the incredible reach of their voices, we hope that our water will not only reach the families in need, but also raise awareness for continued support from around the country.”

This is not the first time Icelandic Glacial and Cher have teamed up to be first responders to a national crisis; the two made headlines in January of 2016 for sending water to the people of Flint, Michigan after the poisoning of local water. As one of the first high-profile people to speak out against the crisis, Cher had initially reached out to her friend and Icelandic Glacial investor Brad Horwitz, who was able to also connect her with the brand. He made a similar introduction for Stiller and his charity, The Stiller Foundation, when they were looking for ways to help the people affected by the disaster. Icelandic Glacial had previously been one of the first major companies on the scene to donate water to Haiti relief in 2010 and to Canada’s McMurray fire disaster in May of 2016.

“These two catastrophic hurricanes have devastated Puerto Rico and the U.S. Virgin Islands, forcing families there to rely on the support from people around the world,” said Stiller. “I am partnering with Cher and Icelandic Glacial to provide some fundamental emergency relief as residents work toward rebuilding their communities.”

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press Contact

John Filizzola

john@co-opagency.com

310.734.7834

August 29, 2017

Icelandic Glacial™ Tapped as Official Water for the Rolling Stones’ No Filter Tour

Premium Water Brand Also Launches Contest for U.S. Fans to Attend Paris Show

 

Los Angeles, CA (August 29, 2017)- Icelandic Glacial™ today announced a partnership with legendary rock band, The Rolling Stones, to be the official water for their No Filter Tour in Europe this fall, providing water for the band and their crew of over 75 people. Additionally, the premium, naturally-alkaline spring water brand will have a coinciding contest to send one lucky fan and friend from the U.S. to the October 22 show in Paris where they will have VIP tickets which include a meet and greet with the band.

This marks the second time Icelandic Glacial has partnered with the super group, after previously providing water for the band, their set-up crew, and concert-goers at a free concert in Havana, Cuba, in March of 2016. The concert was a charity event where instruments from some of the world’s top music retail suppliers were provided to aspiring Cuban musical artists most in need.

“We are excited to partner once again with our friends, The Rolling Stones, to keep them hydrated during their tour,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “Our most recent campaign highlighted the ‘Pure Authenticity’ of Icelandic Glacial, and I can’t think of any other group that is more purely and authentically true to themselves.”

Commencing on September 9th in Hamburg, Germany and wrapping up on October 25th in the Paris suburb of Nanterre, France, the No Filter Tour will consist of fourteen performances in nine different countries. The lucky contest winner and a guest will receive round-trip flights, a three-night hotel stay, a meet-and-greet with the band, and premium seats tickets to one of the No Filter Tour’s final performances. Additionally, the winner will receive a free year’s supply of Icelandic Glacial. Details of how to enter are available at IcelandicGlacial.com/RollingStones.

“We are excited to reteam with The Rolling Stones in a larger capacity and are thrilled that, because of this partnership, Icelandic Glacial fans will have the chance at a once in a lifetime experience,” said Reza Mirza, CEO of Icelandic Glacial.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834

August 01, 2017

Icelandic Glacial™ Announces Expanded Distribution in Canada

Premium Water Brand to Increase  Availability Across All Channels

REYKJAVIK, ICELAND (August 1, 2017) – Naturally-alkaline, premium spring water brand, Icelandic Glacial™, today announced a huge expansion in distribution across all channels in Canada. The expansion not only adds new retailers, hotels, and restaurants, but also expands upon preexisting accounts to make Icelandic Glacial more readily available to Canadian consumers.

To date, retailers that carry Icelandic Glacial across the country include Walmart, Whole Foods, Loblaws, Bulk Barn, Giant Tiger, Sobeys, and Costco Business Centre. Additionally, consumers can now enjoy the pristine spring water at Gibby’s Steakhouse, Moishe’s Steakhouse, and La Queue de Cheval Steakhouse, all located in Montreal.

“Together with Unique Foods Canada, who has been an incredible partner, we are thrilled to have increased our footprint in the Canadian market, making Icelandic Glacial widely available throughout the country,” said Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial.

“We are extremely excited to widen availability for our loyal Canadian consumers,” said CEO Reza Mirza. “The increased distribution is part of a long-term trend marking Icelandic Glacial’s growth throughout North America and beyond.”

In addition to the signature spring water in PET bottles, Icelandic Glacial introduced both still and sparkling water in glass bottles just last year, with Canada being one of the first countries to distribute.

“It was easy making the decision to take such a high quality, pristine brand,” commented Jon Silver, President of Unique Foods. “Customers love the taste and quality of the water, the packaging is second to none, and being certified Carbon Neutral for both product and operation puts them miles ahead.”

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Unique Foods (Canada), Inc.

Unique Foods is one of very few companies in North America with a business model that facilitates  comprehensive market coverage, while maintaining control of all the key components required to manage brands effectively. Using a hybrid structure including a network of sub-distributors and wholesalers, combined with strategically positioned warehouse locations, enables us to get product to any retailer in Canada within 48 hours accurately and cost efficiently.

With our warehousing arrangements strategically located, and our portfolio, and hybrid distribution network, we are able to:

  • Move product across Canada, only shipping full loads to each of our warehouses.
  • Ship to all major retailer wholesaler warehouses in a timely and cost effective manner.
  • Utilize sub-distributors to cover independents.
  • Use a credit-rebill system to service any major accounts not close to our warehouses.(i.e. Mainland Maritimes, Vancouver Island).
  • Optimize our pick up arrangements with all divisions of Sobey’s in Atlantic Canada.

 

 

July 19, 2017

BEVERAGE DAILY: Icelandic Glacial Enters China’s Premium Bottled Water Segment

Premium alkaline water brand, Icelandic Glacial, has partnered with international trading firm Golden Field to expand distribution to China. 

Read the article here.

July 12, 2017

Icelandic Glacial to Launch in China

Premium Water Brand Signs Major Deal with Golden Field®

 

LOS ANGELES, CA (July 12, 2017) – Premium, naturally-alkaline spring water brand, Icelandic Glacial™, announced today a massive partnership with international trading company Golden Field® for distribution throughout China. The deal will make Icelandic Glacial available in high-end retailers, restaurants, and nightclubs throughout the region. 

Golden Field focuses on finding the world’s top products and making them readily available on assorted platforms around the globe. With Icelandic Glacial, the company plans to first introduce the brand to high-end channels, later expanding into major convenience stores such as CVS. Additionally, Icelandic Glacial will become available in BHG Stores and Costa Coffee in partnership with the Beijing Hualian Group. These deals will help increase in the brand’s effort to bring the pureness of Iceland and its water to Chinese consumers craving a new, premium water experience.

“This strategic partnership has been in the works for a year as we sought out the best partner to get our water to China,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “We are thrilled that Golden Field will give Chinese consumers the opportunity to experience a piece of Iceland.”

Added CEO Reza Mirza, “Through Golden Field’s many resources in sales and marketing channels, we anticipate nothing but success as we expand Icelandic Glacial’s global reach.” 

Icelandic Glacial is expected to hit shelves in China this October.

“We are thrilled to bring the pureness of Iceland as well as a brand-new, luxury drinking experience to 1.3 billion of Chinese people,” Stephen Lu, General Manager of Golden Field said. “This strategic partnership with the world’s top water, Icelandic Glacial, is a win not just for Golden Field and Iceland Glacial, but for customers in China.”

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Golden Field®

Golden Field is an innovative international trading company focused on developing brands globally, purchasing from origin and selling in various markets. The company has offices in Beijing, Shanghai, Taiwan and France with marketing through China for a global world vision. Golden Field owns more than 40,000 offline outlets including CVS, HoReCa and other retailers. They also operate one of the largest ecommerce sites, making products visible to 4,000,000+ customers every day.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

 

May 09, 2017

BevNet: Icelandic Glacial Expands Distribution, Plans To Launch Flavored SKUs

Premium bottled water brand Icelandic Glacial yesterday announced a major distribution expansion at grocery, foodservice and convenience store. The news comes after double-digital growth in sales of the brand over the past year.

Icelandic Glacial recently landed new distribution at The Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm, according to the company. CEO Reza Mirza told BevNET that added placement builds upon a retail footprint that continues to expand, particularly in the grocery channel.

“Overall, we’re at 19 ACV (all commodity volume) [in grocery],” Mirza said. “We have a long way to go, but I look at that as opportunity.”

Mirza expects the brand’s recently debuted 0.5 L PET package for its sparkling variety to drive growth in grocery and convenience, noting that the product has been gaining traction at ampm. Meanwhile, Icelandic Glacial’s glass bottle offerings, introduced in 2016, have been a booming success for the company in hotels and restaurants. Mirza stated that nearly all of the brand’s glass bottles are sold for on-premise consumption and that foodservice sales are up 60 percent over the past year. Glass bottles have “exceeded our wildest expectations,” he said.

The brand is seeing similar growth off-premise: dollar sales of Icelandic Glacial water were up 50 percent in measured accounts over a 52-week period ending on April 8, 2017, according to market research firm Nielsen.

Anheuser-Busch InBev, which owns just under 20 percent of Icelandic Glacial, is the master distributor for the brand in the U.S. The products are also carried by Dora’s Naturals in metro New York and by UNFI and KeHe for distribution in the natural channel.

Icelandic Glacial intends to build upon traction for its sparkling waters with the launch of new flavored varieties in the second half of 2017. Mirza believes that sparkling will be a springboard for additional innovation and drive the company’s vision of becoming a “full-service beverage company for all your bottled water needs.”

The new products are expected to launch on the heels of a new ad campaign called “Pure Authenticity” which promotes the purity and source of Icelandic Glacial water. The campaign was designed to build consumer awareness about the origin of the water and its natural alkalinity.

Read Full Article Here

May 08, 2017

Icelandic Glacial Continues Expanding Distribution Across All Channels

Premium Water Brand Announces Growth in National Footprint

LOS ANGELES, CA (May 8, 2017) – Icelandic Glacial, the premium, naturally-alkaline spring water from Iceland, announced today a major expansion of distribution that includes convenience, grocery, and travel stores nationwide. Additionally, the company has seen significant on-premise growth in hotels, restaurants, and cafes in select markets around the U.S.

The increased distribution will place Icelandic Glacial onto shelves in Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm. After a banner year for the brand in 2016, which included the launch of glass bottles as well as sparkling, this expansion will further position Icelandic Glacial as the go-to premium water for consumers around the globe. Additionally, the company’s newly-acquired on-premise accounts come on the heels of a major exclusive partnership with Southern California’s Terranea Resort, where Icelandic Glacial is available for all guests and suites across the 102-acre estate.

“We’re excited to expand our reach to get Icelandic Glacial into the hands of a broader base of consumers through these exciting new partnerships,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “2016 was a stellar year where the brand saw high, double-digital growth which we continue to experience.”

“We are pleased to see the continuous, rapid growth across all channels and look forward to further expansion across the nation and around the world this year.” said CEO, Reza Mirza.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

April 24, 2017

Icelandic Glacial™ Launches “Pure Authenticity” Ad Campaign

Culver City, California – April 24, 2017Icelandic Glacial™, the premium, naturally alkaline spring water from Iceland, has just launched an ad campaign developed to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body. Icelandic Glacial water is bottled directly at the source of Iceland’s Ölfus Spring, and the company is encouraging all consumers to find their own “pure authenticity.”

The campaign stars Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and proud men’s fashion icon, and Broderick Hunter a male model who finds peace with being in an industry full of rejection.

The campaign includes four digital videos (linked below) as well as various OOH buys including billboards and NYC subway posters as well as print advertising.

Hunter McGrady: https://www.youtube.com/watch?v=WJ2gmLvfbDA

Nick Wooster: https://www.youtube.com/watch?v=TfBHqMtIMPo

Khoudia Diop: https://www.youtube.com/watch?v=XnENM7LwIrA

Broderick Hunter: https://www.youtube.com/watch?v=uj621u0Igv0

“We are so excited to see authenticity come to life via these four unique personalities,” said Reza Mirza, CEO of Icelandic Glacial. “We hope that these stories encourage people to embrace their authentic selves. Our brand starts with authenticity at its core and this permeates everything we do as a company.”

For additional information, please visit www.IcelandicGlacial.com.

About Icelandic Glacial™

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon-neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

 

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