July 19, 2017

BEVERAGE DAILY: Icelandic Glacial Enters China’s Premium Bottled Water Segment

Premium alkaline water brand, Icelandic Glacial, has partnered with international trading firm Golden Field to expand distribution to China. 

Read the article here.

July 12, 2017

Icelandic Glacial to Launch in China

Premium Water Brand Signs Major Deal with Golden Field®

 

LOS ANGELES, CA (July 12, 2017) – Premium, naturally-alkaline spring water brand, Icelandic Glacial™, announced today a massive partnership with international trading company Golden Field® for distribution throughout China. The deal will make Icelandic Glacial available in high-end retailers, restaurants, and nightclubs throughout the region. 

Golden Field focuses on finding the world’s top products and making them readily available on assorted platforms around the globe. With Icelandic Glacial, the company plans to first introduce the brand to high-end channels, later expanding into major convenience stores such as CVS. Additionally, Icelandic Glacial will become available in BHG Stores and Costa Coffee in partnership with the Beijing Hualian Group. These deals will help increase in the brand’s effort to bring the pureness of Iceland and its water to Chinese consumers craving a new, premium water experience.

“This strategic partnership has been in the works for a year as we sought out the best partner to get our water to China,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “We are thrilled that Golden Field will give Chinese consumers the opportunity to experience a piece of Iceland.”

Added CEO Reza Mirza, “Through Golden Field’s many resources in sales and marketing channels, we anticipate nothing but success as we expand Icelandic Glacial’s global reach.” 

Icelandic Glacial is expected to hit shelves in China this October.

“We are thrilled to bring the pureness of Iceland as well as a brand-new, luxury drinking experience to 1.3 billion of Chinese people,” Stephen Lu, General Manager of Golden Field said. “This strategic partnership with the world’s top water, Icelandic Glacial, is a win not just for Golden Field and Iceland Glacial, but for customers in China.”

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About Golden Field®

Golden Field is an innovative international trading company focused on developing brands globally, purchasing from origin and selling in various markets. The company has offices in Beijing, Shanghai, Taiwan and France with marketing through China for a global world vision. Golden Field owns more than 40,000 offline outlets including CVS, HoReCa and other retailers. They also operate one of the largest ecommerce sites, making products visible to 4,000,000+ customers every day.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

 

May 09, 2017

BevNet: Icelandic Glacial Expands Distribution, Plans To Launch Flavored SKUs

Premium bottled water brand Icelandic Glacial yesterday announced a major distribution expansion at grocery, foodservice and convenience store. The news comes after double-digital growth in sales of the brand over the past year.

Icelandic Glacial recently landed new distribution at The Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm, according to the company. CEO Reza Mirza told BevNET that added placement builds upon a retail footprint that continues to expand, particularly in the grocery channel.

“Overall, we’re at 19 ACV (all commodity volume) [in grocery],” Mirza said. “We have a long way to go, but I look at that as opportunity.”

Mirza expects the brand’s recently debuted 0.5 L PET package for its sparkling variety to drive growth in grocery and convenience, noting that the product has been gaining traction at ampm. Meanwhile, Icelandic Glacial’s glass bottle offerings, introduced in 2016, have been a booming success for the company in hotels and restaurants. Mirza stated that nearly all of the brand’s glass bottles are sold for on-premise consumption and that foodservice sales are up 60 percent over the past year. Glass bottles have “exceeded our wildest expectations,” he said.

The brand is seeing similar growth off-premise: dollar sales of Icelandic Glacial water were up 50 percent in measured accounts over a 52-week period ending on April 8, 2017, according to market research firm Nielsen.

Anheuser-Busch InBev, which owns just under 20 percent of Icelandic Glacial, is the master distributor for the brand in the U.S. The products are also carried by Dora’s Naturals in metro New York and by UNFI and KeHe for distribution in the natural channel.

Icelandic Glacial intends to build upon traction for its sparkling waters with the launch of new flavored varieties in the second half of 2017. Mirza believes that sparkling will be a springboard for additional innovation and drive the company’s vision of becoming a “full-service beverage company for all your bottled water needs.”

The new products are expected to launch on the heels of a new ad campaign called “Pure Authenticity” which promotes the purity and source of Icelandic Glacial water. The campaign was designed to build consumer awareness about the origin of the water and its natural alkalinity.

Read Full Article Here

May 08, 2017

Icelandic Glacial Continues Expanding Distribution Across All Channels

Premium Water Brand Announces Growth in National Footprint

LOS ANGELES, CA (May 8, 2017) – Icelandic Glacial, the premium, naturally-alkaline spring water from Iceland, announced today a major expansion of distribution that includes convenience, grocery, and travel stores nationwide. Additionally, the company has seen significant on-premise growth in hotels, restaurants, and cafes in select markets around the U.S.

The increased distribution will place Icelandic Glacial onto shelves in Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm. After a banner year for the brand in 2016, which included the launch of glass bottles as well as sparkling, this expansion will further position Icelandic Glacial as the go-to premium water for consumers around the globe. Additionally, the company’s newly-acquired on-premise accounts come on the heels of a major exclusive partnership with Southern California’s Terranea Resort, where Icelandic Glacial is available for all guests and suites across the 102-acre estate.

“We’re excited to expand our reach to get Icelandic Glacial into the hands of a broader base of consumers through these exciting new partnerships,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “2016 was a stellar year where the brand saw high, double-digital growth which we continue to experience.”

“We are pleased to see the continuous, rapid growth across all channels and look forward to further expansion across the nation and around the world this year.” said CEO, Reza Mirza.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

April 24, 2017

Icelandic Glacial™ Launches “Pure Authenticity” Ad Campaign

Culver City, California – April 24, 2017Icelandic Glacial™, the premium, naturally alkaline spring water from Iceland, has just launched an ad campaign developed to inspire individuals to find their personal authenticity in the face of adversity and discrimination, tying in purity of character with the purity of what you put in your body. Icelandic Glacial water is bottled directly at the source of Iceland’s Ölfus Spring, and the company is encouraging all consumers to find their own “pure authenticity.”

The campaign stars Hunter McGrady who, earlier this year, became the curviest model to appear in Sports Illustrated, Khoudia Diop, the Senegalese model who made headlines and went viral for embracing her dark complexion, Nick Wooster, the out and proud men’s fashion icon, and Broderick Hunter a male model who finds peace with being in an industry full of rejection.

The campaign includes four digital videos (linked below) as well as various OOH buys including billboards and NYC subway posters as well as print advertising.

Hunter McGrady: https://www.youtube.com/watch?v=WJ2gmLvfbDA

Nick Wooster: https://www.youtube.com/watch?v=TfBHqMtIMPo

Khoudia Diop: https://www.youtube.com/watch?v=XnENM7LwIrA

Broderick Hunter: https://www.youtube.com/watch?v=uj621u0Igv0

“We are so excited to see authenticity come to life via these four unique personalities,” said Reza Mirza, CEO of Icelandic Glacial. “We hope that these stories encourage people to embrace their authentic selves. Our brand starts with authenticity at its core and this permeates everything we do as a company.”

For additional information, please visit www.IcelandicGlacial.com.

About Icelandic Glacial™

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon-neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

 

December 14, 2016

Terranea Resort Announces Partnership with Icelandic Glacial™ Water


Southern California resort furthers its commitment to environmental stewardship, offering guests premium water from the world’s first carbon-neutral water brand

 

 

Rancho Palos Verdes, Calif. (December 14, 2016) Terranea Resort, A Destination Hotel, is proud to announce their strategic partnership with Icelandic Glacial™, the world’s first bottled water certified CarbonNeutral® for both product and operation, furthering the resort’s commitment to environmental stewardship. Together the pair will deliver premium water sourced from Iceland’s naturally replenishing underground Ölfus Spring to guests of Terranea while maintaining a “net zero” carbon footprint.

Icelandic Glacial water will be available in all guestrooms and suites, as well as available for purchase, at the 102-acre coastal resort. Following, the collaboration will make Icelandic Glacial water available for major resort events and special programming throughout the year. On Icelandic National Day, June 17, 2017, Icelandic Glacial will sponsor various promotions for consumers to have a chance to win a trip to Terranea Resort.

“We are proud to partner with Icelandic Glacial and look forward to offering guests water that ranks high in quality, purity and environmental sustainability,” said Terranea Resort Senior Vice President of Sales & Marketing Agnelo Fernandes. “We look forward to expanding our collaboration to create enhanced events and integrated experiences for our guests.”

By partnering with Terranea Resort, Icelandic Glacial looks forward to further introducing the brand to Southern Californians. “Sustainability and environmental conservation are a part of our company’s DNA,” said Chairman and Co-Founder of Icelandic Glacial Jon Olafsson. “The resort’s mission, clientele, and dedication to being an eco-friendly brand falls directly in line with the values of Icelandic Glacial.”

“Terranea is a luxury brand that provides its guests with products and experiences of exceptional quality,” added Reza Mirza, CEO of Icelandic Glacial. “We are honored to be selected as their bottled water partner.”

For additional information on Terranea Resort, visit www.terranea.com. For additional information on Icelandic Glacial, visit www.IcelandicGlacial.com.

Media Contacts

Jessie Burns, Terranea Resort – jburns@destinationhotels.com / 310-265-2852 

Laura Bonfiglio, NJF – lbonfiglio@njfpr.com646-237-4524

Ali Whitaker, Icelandic Glacial – ali.whitaker@icelandicglacial.com / 424-201-6804

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About Terranea Resort, A Destination Hotel

Located on California’s Palos Verdes Peninsula, Terranea is Los Angeles’ premier oceanfront resort with 102-acres of unparalleled Pacific Ocean views. Terranea opened its doors in June 2009 and offers world-class accommodations that range from hotel suites to bungalows, oceanfront casitas and luxurious villas, which are also available for purchase as seaside second homes through Terranea Real Estate. Amenities include The Links at Terranea, a nine-hole, par three golf course; award-winning 50,000 sq. ft. oceanfront spa and fitness center; four swimming pools and a 140-foot waterslide; marea luxury boutique; 135,000 sq. ft. of conference and meeting space; and eight dining venues including signature restaurant mar'sel; Nelson's, a cliff-side spot ideal for whale watching; and Asian-inspired bashi. Terranea is proud of its farm-to-Terranea culinary philosophy that focuses on utilizing local and sustainable ingredients. Terranea's bountiful land boasts herb and vegetable gardens, lemon groves, beehives, a Sea Salt Conservatory and more. The resort’s innovative adventure concierge, lets guests discover and explore Terranea’s rich terrain with miles of scenic coastal trails, secluded beach cove and ocean environment. Fun, enriching programs and activities such as habitat photography, falconry, kayaking and paddle boarding also abound. Terranea Resort is owned by a joint venture comprised of Lowe Enterprises and JC Resorts and is a member of the American Express Fine Hotels & Resorts program and AAA Four-Diamond property. Since its opening, Terranea Resort has been named one of Travel + Leisure’s 500 Best Hotels in the World and earned a spot on Condé Nast Traveler’s Readers Choice Awards and Gold List. The resort also received the Award of Excellence from Wine Spectator and has been recognized numerous times on U.S. News & World Report's Best U.S. Hotels list. For additional information about Terranea Resort, www.terranea.com, call 866-802-8000 or follow Terranea on Facebook, Instagram and Twitter.

 

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties from coast to coast, the award-winning portfolio features 20 renowned golf courses, 20 indigenous spas, and 110 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: Destination Hotels.

 

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint. For more information, visit IcelandicGlacial.com. Like us on Facebook: Icelandic Glacial Water. Follow us on Instagram: @icelandicglacial.

December 07, 2016

Icelandic Glacial™ and Teforia Partner for the Perfect Cup of Tea

 Premium Water Brand forms Strategic Partnership with New Tea Infusion Device

LOS ANGELES, CA (December 7, 2016) – Icelandic Glacial™ announced today a new partnership with the first-of-its kind intelligent tea infuser, Teforia. The premium water brand will be the preferred water partner for the device, which intuitively considers the time, temperature, and amount of water needed to perfectly brew tea.

Seeking to create a fully immersive experience for tea drinkers, Teforia employed a third party to test a number of bottled water brands in order to find the best available for brewing outstanding tea. Though not often thought of, the quality of water used can greatly impact the flavor of tea. Ultimately, Icelandic Glacial was recommended due to the exceptional purity. The natural spring water is bottled at its source, Iceland’s legendary Ölfus Spring, after a gradual filtration over uninhabited and untouched lava field.

“We’re thrilled to offer our users access to the best tea possible,” says Joe Lopez, Chief Revenue Officer of Teforia. “From our expertly designed system of brewing to the highest quality water available, you’ll be able to create a cup of tea that is like no other.” Purchasers of Teforia are recommended to use Icelandic Glacial with this system through package messaging and point of sale signage.

Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson, added, “We are proud to partner with another brand that represents excellence in their respective field. Icelandic Glacial is known for its exceptional purity, having the perfect blend of minerals to give the consumer the best in bottled water.”

“We are excited to partner with Teforia for this opportunity,” said Reza Mirza, CEO of Icelandic Glacial. “We are looking to expand the strategic alliance globally as Teforia becomes available in different countries and look forward to providing consumers with the perfect cup of tea.”

Teforia’s intelligent tea infusers are now available on Teforia.com, Amazon.com and Williams-Sonoma.com. Icelandic Glacial is available in both still and sparkling at major grocery stores across 29 countries.

About Icelandic Glacial™

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

About Teforia

Teforia blends the ancient tradition of tea with first-of-its-kind technology into a sensory experience for the modern world. The company's flagship product, Teforia, is the first machine-learning tea infusion device that infuses the best cup of tea you've ever had automatically, with the tap of a finger. Part companion and part guide, Teforia helps you discover, enjoy and journey into the world of authentic and exceptional tea, all tailored to your own preferences. Led by founder & CEO Allen Han, Teforia was founded in 2014 and is headquartered in Mountain View, CA. For more information please visit: teforia.com.

October 28, 2016

In Loving Memory of Johnny Walker

In loving memory of our good friend and partner, Johnny Walker, the Managing Director of Pacific Beverages Pte.Ltd, our long standing distributor in Singapore.

His large presence and even larger personality – exemplified by his annual creation of a remarkable range of experimental fishing flies – will leave a hole which will never be filled.
September 09, 2016

Chairman and Co-Founder, Jon Olafsson, Speaks with MyBiz.ru

MYBIZ.RU is a magazine for entrepreneurs on Russian iTunes

 

How to press with Coca-Cola market, Pepsi and Nestle?

Jon Olafsson - perhaps the most brilliant serial entrepreneur "old school" of Iceland. He began to do business at the age of 14 years, having plunged in the music industry, two years later became a producer of musical groups. In 1975 he opened a record store in Reykjavik Skifan and soon founded the company of the same name record (almost repeating the story of Richard Branson, with whom he is often compared).

Over time Skifan become the largest distributor of music in the local market with a share of 85%. This meteoric rise even more impressive when you consider how low was the start: the parents of Jon were poor (it is worth mentioning that his mother was born in the dugout), and from childhood he desperately wanted to change the fate.

In 1999 Olafson combined their assets in media conglomerate Northern Lights Communications. Interests Jon went far beyond the recording and distribution  of plates and covers television, radio, cinema, print media and video games. In 2003, our hero made ​​a large-scale sale of their companies, intending to end his career. But a year later, John returned to the business, and not just back, and led a start in an entirely new field - production of bottled water.

To do this, he did not plan to. Company Icelandic Glacial (the name translates as "Icelandic Glacial") was originally a joint project of the son of Jon and some investors from Saudi Arabia, who have decided to invest in a company for the production of water in Iceland. Jon claims that the Saudis "threw" his son, abandoning the deal at the last moment, and Olafson Jr.  forced to become the owner of an unprofitable enterprise.Assessing the scale of the disaster, the Pope came to the rescue of his son. And, unlike Branson, who in his time with the pump started and failed miserably Virgin Cola project, Icelandic businessman veteran did not capitulate under the pressure of transnational «monsters» Coca-Cola and of PepsiCo, and was able to "gnaw" their piece of the market .


What is your business?

Business - it's my passion. Everything I do, I do because I feel passion for this occupation. And so in all: hobbies, personal life and business. If I decided to act, then I put everything on the line. That is why it is so important to me was to make the company successful Icelandic Glacial, it was one of the toughest tests of my life, and many people said that I'm not too tough. Probably, if I knew beforehand that I would do, I would not have got involved in this project. But now, if someone has to do something impossible, my friends recommend me as a person, for which there is no impossible tasks.

What prompted you to do business at such a young age?

My love for music led me to start a career in the music industry - this is the first. And second - I was born into a very poor family and wanted to change it, and it became a driving force. By ak One morning I said to myself: "Well, I'll show them", and then repeated every morning: "I'll show them, I will."

As you cranked his first deal?

When I was 14, I wanted to go to the disco with my friends, but such events were allowed only 16 years, and this discrimination was offensive, so I decided to organize a disco itself.

I called the manager of the club and said that the group's performance and organize myself doing events advertising - just need the room. He agreed. After I had arranged by telephone with the group, saying that I have a space and advertising. When they agreed, I went to the paper and agreed to defer payment for advertising. When all the participants of this action met with "live", my partners were confused: "We agreed with Jon Olafson, where is he?" I admitted that it was me. They looked around the 14-year old boy, indignant: "What the hell ?! We are fucked. " To which I replied: "Calm down, guys, if performance will take place, I'll pay for your work."

I had serious competitors, but I also had their own understanding of how to conduct business.  And it helped me get ahead. If you do not they focus on your business, then you start to monitor someone and repeating his actions. I did not copy your competitors, and when they tried to copy me, I was able to put them on the wrong track.

What was the most difficult during your career?

I often competed with monopoly or state-owned companies. And this is hardly a fair fight: at your opponent endless financial resources, and you should always make money with their own hands and look for additional sources of funding.

How did you manage to create competitive products and services in many different market segments?

I am a follower of marketing, I am able to talk with the client language which he understands, and it helped me to win the competition.  When you compete with such multinational companies such as Coca-Cola, PepsiCo, Danone, Nestle, you have to come up with something great. because if you actually manage to crank out something big, huge budgets these international companies will not be able to stop you on the path to success. We are talking about building a relationship with the buyer. Buyers will decide whether we like the product or not they. And getting involved in this adventure, I refuse to understand what level of my competitors, but instead I focus on its brand. to help the buyer to decide in favor of your product, despite the huge advertising budgets of international companies. Generally, when you got involved in this game, it is better to forget who your competitors are, so as not to be frightened.

Which of your marketing campaigns you consider the most successful?

We in the United States a strong marketing team, and the entire 2016 was very successful for us. We started this r od with the fact that, together with the singer Cher rendered  assistance to residents of the city of Flint, Michigan, where the river was seriously polluted. The problem with water quality in the river existed  for many years, but lead pollution has aggravated this problem so that the country's president declared the situation an emergency, and it started to publicize  on television and on the radio. And when Cher decided to purchase their own money bottled water for city residents, and we free shipped the same amount of water as she bought (just turned around  180 thousand liter bottles -. .. Ed ), this event was also featured in many media .

Also this year, we provided water first concert  Rolling Stones in Cuba. The water is provided to all: the group members, employees and visitors to the concert stage. It was the first delivery of foreign water to Cuba for several decades.

Now we spend large budgets for promotion, increasing them by comparison with previous years, and the result is noticeable. In the markets of some countries, sales have doubled, in other countries - by 30-50%.

The action in Flint - is not the only one of its kind, your company regularly supplies water to those places where there have been accidents and disasters. In this case you have expensive water, a premium product.Perhaps you could find a more economical and effective way to help?

Our sources for the year carried out in two times more water than the global consumption of bottled water.When you have so much water, it is necessary to share it with those who need it is critical. Business business, but when it comes to emergencies, can not remain on the sidelines. From the first day we help people when disasters happen: we have supplied water to New Orleans to Texas after the floods in Haiti, where we have sent the water for millions of dollars.

How do you feel about the fact that you are often compared to Branson?

I admire Richard Branson, but personally not familiar with it. At one time I worked with one of his companies, Virgin Records, and sold them to the plate in Iceland. I do not mind being called "the Icelandic Branson." This is much better than if I had been called "the Icelandic Rupert Murdoch."

In principle, it is no wonder we have with him like biographies: music, radio, television, entertainment, investment in diverse projects ... I participated in the management of one of the local airlines in Iceland. We are different in that it is in those years he developed globally, and I'm local.

I know that Icelandic Glacial water was supplied to the Russian market, but now because of the war the sanctions the Russian market was closed for many Western European suppliers. As reflected in your authorization?

On sanctions, we had no problems. Problems arose due to the fact that the devaluation of the Russian currency, and our partners went bankrupt in Russia. Now we are negotiating with new partners, and we hope to return to the market this year.

What is your advice to Russian entrepreneurs who are trying to survive the current crisis?

During the crisis, it is important to understand what level of development you are. If you are a young company, it is necessary to lay low and try to ride out the crisis. If you have a big company, you can use this time to take market share from competitors, who flew out of business.

Regarding Russia: when such a situation, all the focus on the local production, which is what happened. And I would have done the same, would not even have thought about overseas expansion, until the crisis passes.

Read Full Article Here

September 07, 2016

Taking a Piece of Iceland Global

I’ve often been asked what goal I am trying to achieve with Icelandic Glacial and what success looks like. To me, it’s quite simple. One day, I would like to be able to walk into any grocery store anywhere in the world and find Icelandic Glacial, and I believe we are well on our way.

When my son, Kristjan, and I began this unexpected journey twelve years ago, we saw an opportunity. While there were many water brands already on the shelves, we knew that we had something different and very special. Despite the fact that we believed Icelandic Glacial water to be more pure than any other in the world and our rare environmentally friendly operation, we had no idea how difficult it would be to introduce our pristine water to the world. I’ve run several successful businesses in numerous industries, but the premium water category truly is a beast all of its own. It has been a challenge competing with brands who are established and have millions to spend, but a challenge we have welcomed with open arms.

We first introduced our natural spring water to the US because that is where we saw the majority of premium water consumption. In Hollywood, carrying a premium water in-hand became somewhat of a fashion statement among celebrities, and that trend quickly spread across the country. Once we got started in building a name for ourselves, we next entered the UK and Canada, and over the years, we’ve continued to form new partnerships that have led us to where we are today.

Today, you can find Icelandic Glacial in over 27 countries worldwide. From Iceland to Mexico, Colombia, the United States and Canada to China, Australia and South Africa, we are establishing our global presence and we will continue to keep the momentum going.

It is an exhilarating experience to share a precious piece of your home with the world. Iceland is a country like no other, where environmental conservation is ingrained in its people. As we continue to grow, we remain committed to responsibly sharing our water with you and will continue to take the necessary measures to ensure our operation remains environmentally friendly.

For a list of our global distributors, please visit our global distribution page.

For the latest news, be sure to keep up with us on Facebook, Instagram and Twitter.

- Jon Olafsson, Chairman and Co-Founder

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