Silverstone, January 25, 2024 - Ahead of the Diriyah E-Prix, the ERT Formula E Team is proud to announce a new partnership with the international water brand, Icelandic Glacial™, marking a significant milestone in both companies’ histories.
ERT Formula E Team announced today a milestone partnership with Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland.
This partnership represents an alliance between two brands deeply committed to excellence, sustainability, and innovation. Icelandic Glacial is sourced from the legendary Ölfus Spring which is a naturally occurring sustainable spring and uses geothermal and hydro-electric green energy to fuel its production. This commitment aligns seamlessly with the team’s aspirations as they strive to push boundaries and achieve exceptional results both on and off the racetrack.
As a long-term primary partner, Icelandic Glacial's branding will take centre stage on the team’s two ERT X24’s challengers at the hands of experienced drivers Sérgio Sette Câmara & Dan Ticktum. Prominently displayed on the side pods, rear wing, and upper monocoque this presence will elevate the brand's reach and connect with Formula E's global fanbase.
Icelandic Glacial's dedication to exceptional quality and environmental stewardship resonates deeply with the values of the team.The partnership is a testament to both parties’ shared belief in the power of innovation and sustainability to drive positive change and will deliver exciting initiatives to engage fans and showcase the exceptional qualities of both brands.
The Diriyah E-Prix weekend, comprising rounds two and three of Formula E’s tenth season, provides the perfect backdrop for the partnership announcement, leaving the team energised by the opportunity to showcase their commitment to excellence alongside Icelandic Glacial.
Together, ERT and Icelandic Glacial will strive to achieve exceptional results, leaving a positive impact not only on the racetrack but also on the world at large.
Alex Hui, Team Principal of ERT Formula E Team:
"We are thrilled to welcome Icelandic Glacial as our new primary partner. Their shared values of sustainability and innovation align perfectly with our own, we are excited to embark on this journey together. This partnership is a demonstration of the strength of our team and Formula E as a platform for brands to build global visibility.
Reza Mirza, Group CEO of Icelandic Glacial:
"We are excited to be partnering with the ERT Formula E Team as they embark on this exciting new chapter. Their unwavering commitment to innovation and sustainability aligns perfectly with our brand's values, and we are confident that this partnership will be mutually beneficial. We look forward to collaborating with the ERT Formula E Team to deliver exciting initiatives that will foster environmental stewardship, engage fans, and showcase the exceptional qualities of both our brands."