March 22, 2016

Icelandic Glacial™ Announces Distribution in Australia with Better Choice Beverage Co.

REYKJAVIK, ICELAND –   March 22, 2016 – Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland, announces its partnership with Better Choice Beverage Co., a beverage distributor in Australia. Better Choice Beverage Co. will distribute Icelandic Glacial to retail outlets throughout the country beginning immediately.

 

Established in 2015, Better Choice Beverage Co. is an Australian owned and operated company established to provide premium products to the Australian and New Zealand markets. Co-Founder & CEO, Con Alexopoulos, spent twenty-five years in the FMCG market including the beverage, food service, liquor and seafood markets before deciding to commence his own company. 

 

“We are thrilled to announce our expansion into Australia through our partnership with Better Choice Beverage Co.,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “We are confident that they will help to both introduce and build the Icelandic Glacial brand throughout the country with great success.”

 

Renowned for its exceptional purity, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with the highest level quality of natural spring water. The company delivers the world’s first CarbonNeutral® bottled water with a net-zero carbon footprint and has a naturally occurring alkaline pH level of 8.4, providing a clean fresh taste with the perfect healthy balance for the body.

 

“We couldn’t be more excited to introduce Icelandic Glacial water to the Australian Market,” commented Con Alexopoulos. “We searched the world for premium beverages and we believe we’ve found the best product on the market in Icelandic Glacial. I knew I had to bring it back to Australia at first taste.”

 

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water from the “Land of Fire and Ice”. Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.

For more information, visit www.IcelandicGlacial.com. Follow us at Facebook.com/IcelandicGlacial, Instagram @IcelandicGlacial and Twitter @IcelandicWater.

 

 

March 17, 2016

Icelandic Glacial™ to Hydrate the Rolling Stones and Fans in Cuba

Los Angeles, CA (March 17, 2016) - Icelandic Glacial™ is pleased to announce their role in providing water for The Rolling Stones’ free concert performance in Havana, Cuba, on March 25. The partnership includes sampling to concert-goers as well as providing water to the band and the entire backstage and set-up crew involved in building the event.

This concert fits perfectly with Icelandic Glacial’s spirit of giving back; The Stones will be partnering with some of the world’s largest music retail suppliers in donating instruments to aspiring Cuban musical artists who need them most.

“We are thrilled at the opportunity to partner with the Rolling Stones for this landmark concert in Cuba,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “We believe in the importance of giving back, and we cannot think of a better way to introduce our water to the people of Cuba than through this incredible show.”

“The Rolling Stones would like to thank Icelandic Glacial,” commented Fran Curtis, spokesperson for The Rolling Stones. “Their generous water contribution for the event will help make it an even bigger success than we previously anticipated.” The concert marks the first time The Rolling Stones will perform in Cuba, coinciding with the band’s South American leg of their América Latina Olé Tour, and the first time Icelandic Glacial will be sampled in the island nation as well.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834


 

March 15, 2016

Icelandic Glacial Sparkling Water

There has been an incredible shift in the beverage industry over the last several years as consumers are moving away from soda and making healthier choices. Many still crave the carbonation, but don’t want to consume the calories, sugar or artificial sweeteners that typically go hand-in-hand with carbonated beverages. According to data from Euromonitor International as reported by The Washington Post, sparkling water sales have more than doubled over the past five years. At Icelandic Glacial, we’ve received requests for years to offer a sparkling version of our pristine water, and I’m very happy to now introduce our sparkling water in iconic glass bottles.

With the excitement surrounding the launch, many of you have reached out to ask specifically about our sparkling water. How does it taste? Where does it come from? I am pleased to address those questions now.

Where does Icelandic Glacial Sparkling water come from?

Our sparkling water is bottled at the same, sustainable source as our still– the Ölfus Spring. The Ölfus Spring is constantly replenished by a gradual filtration of rainfall and snowmelt. We take less than 0.1% of the water annually, and Zenith International, Europe’s leading food and drinks consultancy, has declared the Ölfus Spring to be certifiably sustainable.

Can you describe the taste?

It is lightly carbonated with a medium bubble and has the same purity and naturally low mineral levels as our still water, providing a clean, crisp taste.

Is it high in sodium?

No. In fact, it is sodium-free!

What sizes will be available for purchase?

Our sparkling water is available in both a 330ml & 750ml glass bottle. I am also pleased to share that our classic still water is available in 330ml and 750ml glass bottles as well.

 

 

 

 

 

 

Where will Icelandic Glacial Sparkling water be available for purchase?

Initially, you will find our sparkling and glass in restaurants and hotels at the request of our on-premise partners, as this suits the needs of their customers. Eventually, we’d like to see our sparkling and glass widely available on the shelves of fine retailers around the world.

We invite you to subscribe to our newsletter to receive updates on the availability of our sparkling water as well as information on various promotions throughout the year.

With the addition of sparkling water and glass bottles, we now have a complete portfolio to offer our customers with healthy solutions for every occassion. We look forward to an exciting year!

- Jon Olafsson, Chairman & Co-Founder

March 08, 2016

February 12, 2016

The Huffington Post: Water Company Gives Classic '90s Diet Coke Ad A Brilliant Queer Makeover

Icelandic Glacial water company is paying homage to a classic Diet Coke ad from the '90s in their latest marketing effort -- but with a queer makeover that we absolutely love.

In this reimagining of the ad, a group of women in an office all gather at the window exactly at 10:30 to ogle a hunky surfer as he emerges from the ocean after a morning of surfing. Except it's not just women losing their minds over the dreamy surfer -- a dude joins in the fun, adding a novel queer twist to the narrative.

In the original commercial from 1994, the women in that ad lose their minds over a muscly construction worker as he takes his daily Diet Coke break -- check it out below. 

Which do you prefer? 

"I don’t discriminate between people based on their sexuality or their gender, race, faiths etc.," Jón Ólafsson, Icelandic Water Holdings chairman, told Gay Iceland. "In my mind people are people; either they’re good human beings, beautiful on the inside, or they’re not. Simple as that. And I believe people have the right to be who they are; that’s just basic human rights."

Read full article here

January 26, 2016

BevNET: Icelandic Glacial and Cher Team Up to Combat Flint Water Crisis

tumblr_inline_o12eh8jlUF1r1sixa_500Last week Icelandic Glacial sent 181,440 bottles of water to the Food Bank of Eastern Michigan in support of a nationwide effort to support the city of Flint during its ongoing contaminated water crisis. This particular donation came out of an unlikely partnership between the premium bottled water brand and famed singer, actress and activist Cher.

The city has suffered from lead-contaminated water since April, 2014, when the city switched its water supply from Lake Huron to the Flint River, and Cher has been an outspoken critic of Michigan’s efforts to help Flint and its residents. During a recent appearance on “The View” she called governor Rick Snyder “either a liar or an idiot.”

Taking matters into her own hands, she connected with the brand via her friend and Icelandic Glacial investor Brad Horowitz. After learning about Cher’s interest in purchasing water to send to Flint, company co-founder Jon Olafsson agreed to match her contribution to the cause. In a press release issued last week, Cher called the situation in Flint “a tragedy of staggering proportions.”

“I am so grateful that Icelandic Glacial has come on-board to help the city of Flint,” she added. “I cannot wait for the water to get there to help these people who have been struggling because the water they’ve been getting out of their taps has been polluted for months and remains that way without the state or the federal government stepping in with any substantial plan to resolve this problem.”

Icelandic Glacial co-founder Kristjan Olafsson personally assisted with the drop-off, according to company CEO Reza Mirza who discussed the partnership with Cher in a call with BevNET.  

“Access to clean drinking water is a fundamental right,” Mirza said. “So this wasn’t about having Cher as a brand ambassador or increasing brand awareness. It was just about doing the right thing in any little way that we could. That’s what we try to do as a company.”

Read Full Article Here

January 22, 2016

US Weekly: Cher Teams With Icelandic Glacial to Send 181,000 Bottles of Water to Flint, Michigan

Cher posed Oct. 10, 2013, in Paris. Credit: Francois Guillot /AFP/Getty Images

 

Doing something to help. Cher is offering assistance to the people of Flint, Michigan, whose water supply has been contaminated with lead since 2014.

The singer wants to make sure that the town's 100,000 residents have access to clean water and has teamed up with Icelandic Glacial to donate 181,440 bottles of water to the city.

"This is a tragedy of staggering proportion and shocking that it's happening in the middle of our country," Cher, 69, said in a statement Saturday, January 16. "I am so grateful that Icelandic Glacial has come on board to help the city of Flint. I cannot wait for the water to get there to help these people who have been poisoned because the water they've been getting out of their taps has been polluted for so long and remains that way without the state or federal government stepping in with any substantial plan to resolve this problem."

Icelandic Glacial has committed to doubling Cher's purchase and the water is being trucked into Michigan beginning Monday, January 18. The empty bottles will later be recycled, with money going back to local food banks.

Flint's drinking water became contaminated in 2014 after the city temporarily switched its supply source from Lake Huron to the more corrosive and polluted Flint River in a cost-cutting move. Lead, which causes brain damage and other health problems in children, leached into the town's water from pipes.

Despite residents complaining about the water, and a pediatrician presenting a report about elevated levels of lead in the blood of children living in Flint, the problem was not publicly acknowledged until October 2015.

Michigan Governor Rick Snyder declared a state of emergency January 5, and on Saturday afternoon, President Barack Obama declared a federal emergency in Flint, freeing up to $5 million in federal aid, the Detroit Free Press reports.

The money will go toward water filters, filter cartridges and other items for residents.

Filmmaker Michael Moore, a former Flint-area resident, returned to his hometown on Saturday to insist that the president visit Flint to see the scope of the crisis for himself. The Associated Press reports that Moore also asked for the U.S. attorney general to arrest and prosecute Governor Snyder because he "knew that toxins, pollutants and eventually lead was leaching into water and being sent into the taps of people's homes."

Read Full Article Here

January 22, 2016

Huffington Post: Cher Sends Thousands Of Water Bottles To Flint Amid Crisis

Legendary pop diva Cher said she's sending more than 180,000 bottles of water to Flint, Michigan, after it came to national attention that residents had been exposed to contaminated water for over a year.

Cher is partnering with Icelandic Glacial, an international bottled water company based in Iceland, to distribute water bottles to the city's 100,000 residents. 

"I cannot wait for the water to get there to help these people who have been poisoned, because the water they’ve been getting out of their taps has been polluted for so long and remains that way without the state or the federal government stepping in with any substantial plan to resolve this problem,” Cher said in a press release from Icelandic Glacial released on Saturday.

The water bottles were trucked out on Monday and are due to arrive Wednesday at the Food Bank of Eastern Michigan in Flint. From there, according to the press release, the water will be sent directly to community centers, food banks and fire houses "focusing in on low-income housing areas where 40% of Flint’s population is living below the poverty line."

The plastic bottles will also be recycled, and the earnings will be donated to the city's food banks.

When the dire water situation in Flint became national news at the beginning of this month, Cher voiced her frustration on Twitter, criticizing Gov. Rick Snyder (R) for ignoring the situation, which has been ongoing since April 2014.

Following her announcement, Cher has continued to use her Twitter account, which has over 2.9 million followers, to push for further investigation into the contaminated water and to call on other artists to send aid.


January 16, 2016

CHER AND ICELANDIC GLACIAL™ JOIN FORCES TO SUPPLY WATER TO FLINT, MICHIGAN RESIDENTS

Water Scheduled to Start Arriving Next Week

January 16, 2016 – Los Angeles, CA – Cher announced today that with the help of Icelandic Glacial™, she is donating 181,440 bottles of water to the wonderful people of Flint, Michigan.

After reading about the catastrophic situation in Flint, a city of 100,000 people who have not had clean water in over a year, Cher contacted her friend Brad Horwitz, an investor in Icelandic Glacial, who reached out to the company’s Chairman and Co-Founder, Jon Olafsson, about Cher’s desire to purchase water for Flint’s residents. Icelandic Glacial committed to doubling Cher’s purchase which is being trucked in to Michigan beginning Monday, January 18th.
 
The water will reach The Food Bank of Eastern Michigan (www.fbem.org) beginning Wednesday, January 20th. FBEM will immediately begin the distribution process to those who need it most for drinking, cooking and washing. The water will go directly to community centers, food banks and fire houses focusing in on low income housing areas where 40% of Flint’s population is living below the poverty line. The bottles, once finished, will return to the food banks and will be recycled with money raised going right back into the food banks.
 
Cher has been an outspoken critic of the state’s lack of response and commitment to Flint while children were being poisoned by the toxic water through her Instagram and Twitter accounts for the last several weeks.
 
“This a tragedy of staggering proportion and shocking that it’s happening in the middle of our country. I am so grateful that Icelandic Glacial has come on-board to help the city of Flint.  I cannot wait for the water to get there to help these people who have been poisoned because the water they’ve been getting out of their taps has been polluted for so long and remains that way without the state or the federal government stepping in with any substantial plan to resolve this problem,” commented Cher.   
 
“We are humbled and honored to help the people of Flint get through this crisis,” said Jon Olafsson. “Together with Cher, we also hope to raise awareness to help get the families of Flint the assistance they need during this difficult time.”
 
About Icelandic Glacial™   
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About the Food Bank of Eastern Michigan
Serving local families in need since 1981, the Food Bank of Eastern Michigan has grown to provide over 25 million pounds of food each year through more than 415 partner agencies in 22 counties. Partner agencies consist of local soup kitchens, homeless shelters and food pantries who strive to feed more than 300,000 people who struggle with hunger throughout eastern Michigan. For more information, visit www.fbem.org.
 
Press Contact
For Cher:
liz@lizrosenbergmedia.com
 
Press contact
For Icelandic Glacial:
John Filizzola
john@co-opagency.com
310.734.7834
 

January 12, 2016

Icelandic Glacial™ Announces Distribution in Puerto Rico with Distribuidora Vazquez

 

REYKJAVIK, ICELAND –   January 12 , 2015 – Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland, announces its partnership with Distribuidora Vazquez, a leading food and beverage distributor in Puerto Rico. Beginning immediately, Distribuidora Vazquez will distribute Icelandic Glacial to retail outlets throughout Puerto Rico. 

Established in 1983, Distribuidora Vazquez is a family owned and operated company composed of over 48 retail outlets throughout Puerto Rico. Don Pedro Vazquez, Founder and Owner, spent thirty years in New York and was the successful owner of two Met Food supermarkets before he decided to return to his home island of Puerto Rico to develop his own company.

“We are pleased to announce Distribuidora Vazquez as our new distributor in Puerto Rico,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “With over 32 years of experience distributing major brands, we are confident that they will help to build the Icelandic Glacial brand throughout the country.”

 Renowned for its exceptional purity, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with the highest level quality of natural spring water. The company delivers the world’s first CarbonNeutral® bottled water with a net-zero carbon footprint and has a naturally occurring alkaline pH level of 8.4, providing a clean, fresh taste with the perfect healthy balance for the body.

“We are grateful for the opportunity to work with Icelandic Glacial,” said Don Pedro Vazquez. “We are looking forward to introducing the industry's premier water to Puerto Rico.” 

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water from the “Land of Fire and Ice”. Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.

For more information, visit www.IcelandicGlacial.com. Follow us at Facebook.com/IcelandicGlacial, Instagram @IcelandicGlacial and Twitter @IcelandicWater.