Region Sales Manager - Southern California

Job Summary

A leader within the organization and is a key contributor to the development of our business within a specific business geography. This position motivates and influences to gain and buy-in from assigned distributors. Time is spent generally as follows: 80% focus on distributor/retail customer field activities; 10% focus on strategic planning; 10% focus on headquarter interface and administrative issues.

Roles & Responsibilities including but not limited to:

  1. Develop a targeted monthly volume and distribution plan to achieve overall objectives by region/route.
  2. Secure and expand distribution in assigned trade channels by setting benchmarks and calling on accounts both independently and with distributor personnel.
  3. Assist in the development and implementation of programs and in guiding distributor organization to achieve the objectives.
  4. Manage use of data systems and sales tools as ways of analyzing trends and needs for the assigned market(s)
  5. New vendor and trade show set up paperwork
  6. Develop and maintain strong customer relationships at all levels to maximize opportunities for expanded distribution and execution throughout account base.
  7. Analyze monthly distributor depletion reports to identify opportunities, under performing accounts or potential loss of distribution within the account.
  8. Coach, train and motivate distributor personnel to achieve monthly and annual sales, distribution through scheduled and unscheduled meetings, route rides, trade surveys and monthly reports.
  9. Ability to manage and participate in Special Events to include working nights and weekends when necessary.
  10. Schedule and influence containers as needed by analyzing trends and actual sales.
  11. Manage use of POS, wearables and all other resources to achieve objective within budget.
  12. Lead communication process to wholesaler network with the territory, travel up to 75% with frequent wholesaler interaction throughout the year to include attending their sales meetings.


Job Qualifications

-      3-5 years sales experience in the beverage industry

-      Excellent oral and written communication skills are essential in order to work with all levels within the company, manage vendors, and deliver projects simultaneously within tight deadlines

-      Strong planning and executions skills

-      Must have proven track record working with DSD network and Regional Account chains

-      Must routinely exercise independent judgment and be able to work and think strategically

-      Working knowledge of Microsoft Excel, Outlook, Powerpoint and solid grasp of web technologies