Region Sales Director - East Division


About Icelandic Glacial:

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About You:

The purpose of the RSD role is to own Icelandic’s region and channel execution strategies, route-to-market strategies, distribution management, and sales functions. The Region Sales Director is responsible for alignment of and the execution against Icelandic’s Customer Development strategy and brand standards across Wholesaler Network. The role of the RSD is to bring value through business planning, driving market execution, ensuring implementation of Key Accounts programs, while growing the On Premise and Independent market.


Things You’ll Do:

Wholesaler Planning:

  • Communicate Monthly Chain Programming, Independent Programming and Inventory Management, all through your team.


  • Exceed Region Volume & ACV targets. Ensure Region KPI’s are implemented and executed


Trade Spending:

  • Ensure spending for all customers comply with approved trade spending levels


  • Develop skilled ASM Team focused on selling and executing Customer Plans/KPI’s
  • Ensure AB Network invests their team in selling efforts



  • Coach and work closely with ASM’s in negotiations in order to optimize results

Lead and Develop People:

  • Lead and coach team to meet KPI’s and objectives of IG
  • Develop team to identify short- and long-term development needs encouraging their individual learning by providing them with appropriate support and feedback
  • Implement annual Performance process with developmental plans for the team to include training and coaching opportunities to highlight strengths and focus on opportunities
  • Ensure all deadlines and IG processes are met in timely manner



Nielsen/VIP Management:

  • Ensure Team usage and knowledge of IG sales tools
  • Gain 100% customer participation in the VIP program

Budgets: Manage budgets (T&E) & Spending

Other responsibilities and activities as requested


The Right Candidate has:

  • 5+ years’ experience working within CPG beverage industry
  • Experience within a Direct Store Delivery (DSD) distribution environment
  • Ability to analyze and leverage data to drive insights to action
  • Ability to influence decision makers and confidently lead business reviews and presentations
  • Manage, teach, coach, and train others on brand standards and salesmanship
  • Proficient in Microsoft Excel, PowerPoint, and DP reporting systems

Why Icelandic Glacial:

Icelandic Glacial is one of the fastest growing premium imports in the US and it’s an exciting time to come onboard as our company keeps growing!  We strive to be the best place our employees have ever worked, and to produce the best water our customers have ever tasted. As a part of our team, you’ll be working with people who are down-to-earth, friendly, and passionate in a casual and fun environment.

Icelandic Glacial Employee Highlights:

  • *Benefits are offered to eligible employees and are subject to change.
  • Health Benefits: Medical, Dental, Vision,
  • Paid Time Off: Including Sick Hours, Vacation, and Holidays
  • 401(k)

Flexible Spending Account

Icelandic Glacial is an Equal Employment Opportunity employer. We recruit, employ, train, compensate, and promote without regards to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law.

Interested? Please send in resume to today!