Brand Manager

About Icelandic Glacial:

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

About You:

We are looking for our next marketing expert (and hydration enthusiast) to join the Icelandic Glacial marketing team! This position will be focused on driving velocity in retail using data driven insights to execute best in class tactical marketing efforts for the brand. This position requires strategic thinking, creativity, and a hands-on approach.  Reporting to the Director of Marketing, you will maintain strong peer relationships with the other functions (sales, finance, logistics, supply chain, etc.) as we push towards high growth for the company. Will also have day to day management responsibilities of our social media and PR agency partners.

Things You’ll Do:

Brand Strategy Development:  

  • Assist in developing and implement a comprehensive brand strategy that aligns with the company's vision, mission, and business goals, in addition to consumer, category, and market trends.  Able to take a general management mindset and confidently present strategic, data-driven recommendations to manager and senior leadership.
  • Assist in market research to understand the competitive landscape, target audience, and market trends to inform strategic decisions.   

Brand Identity and Positioning:    

  • Position the brand effectively in the market, differentiating it from competitors and establishing a unique value proposition. 

Marketing Campaigns and Promotions:  

  • Work with the Marketing team to plan and execute marketing campaigns across various channels (digital, social media, etc.) to increase brand awareness and engagement. 
  • Manage the briefing & development of consumer communication plans for both national and customer specific plans. 

Content Creation and Project Management:  

  • Work with the Sr. Brand Designer & Agency on creation of engaging and relevant content for marketing channels, ensuring consistency with brand guidelines.
  • Work with the agency/others to manage IG’s social media presence, developing a content calendar and engaging with the audience to build brand loyalty. 

Analytics and Reporting:  

  • Use syndicated, consumer and customer data to identify business insights and recommend solutions that optimize results. Develop monthly/quarterly business reviews and ad-hoc analysis. 
  • Monitor and analyze the effectiveness of marketing campaigns and strategies, using data to make informed adjustments. 
  • Provide regular reports on brand performance, market trends, and consumer feedback (“voice of the customer”) to senior management. 

 

What It Takes:

  • Bachelor’s degree in marketing, business, or related field. Master’s degree is a plus. 
  • Proven experience in brand marketing at an established CPG or Beverage company and an entrepreneurial spirit, thriving in fast paced environments.
  • Strong understanding of the CPG industry and market dynamics. 
  • Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment.   
  • Proficient in marketing analytics tools and social media platforms.  A deep understanding of how to read, interpret and build models from syndicated data such as Nielsen.
  • Strong project management skills, with an ability to prioritize and manage multiple tasks. 

Why Icelandic Glacial:

Icelandic Glacial is one of the fastest growing premium imports in the US and it’s an exciting time to come onboard as our company keeps growing!  We strive to be the best place our employees have ever worked, and to produce the best water our customers have ever tasted. As a part of our team, you’ll be working with people who are down-to-earth, friendly, and passionate in a casual and fun environment.

Icelandic Glacial Employee Highlights:

  • Health Benefits: Medical, Dental, Vision
  • Paid Time Off: Including Sick Hours, Vacation, and Holidays
  • 401(k) company match
  • Flexible Spending Account
  • Employee Discount Perks

 

Icelandic Glacial is an Equal Employment Opportunity employer. We recruit, employ, train, compensate, and promote without regards to race, color, age, sex, ancestry, marital status, religion, national origin, disability, sexual orientation, veteran status, present or past history of mental disability, genetic information or any other classification protected by state or federal law.

Interested? Please send in resume to careers@iwh.is today!