Icelandic Glacial Makes A Splash At The 2011 TCM Classic Film Festival

Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water from Iceland, announced today that they will be the official water of the 2011 TCM Classic Film Festival in Hollywood, Calif. Big-screen legends, tastemakers and A-list celebrities will quench their thirst with Iceland’s purest water at numerous events throughout the festival, presented by Turner Classic Movies.

“We are thrilled to be a part of such a great film festival,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “We are excited to share a piece of Iceland’s exceptionally pure water, Icelandic Glacial, with the guests at the TCM Classic Film Festival while they enjoy some of history’s greatest films.”

Centered in the historic heart of Hollywood, the 2011 TCM Classic Film Festival will take place at such iconic venues as Grauman’s Chinese Theatre, the Egyptian Theatre and The Music Box Theatre April 28 through May 1. Icelandic Glacial will be available to festival guests at Club TCM, the official festival hub in the Blossom Room of the legendary Hollywood Roosevelt Hotel, site of the first Academy Awards ceremony.

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About the TCM Classic Film Festival

The multi-faceted TCM Classic Film Festival – which runs from April 28 – May 1, 2011, in Hollywood – will be packed with more than 70 screenings, as well as special introductions, guest appearances, panel discussions and more. Vanity Fair is once again joining TCM as a festival partner. The magazine will produce the exclusive, opening-night after-party that will follow the red-carpet gala screening of An American in Paris. TCM host and film historian Robert Osborne will serve as official host of the festival. Time Warner Cable is also an official festival partner. Delta Airlines is the official airline sponsor.

Peter O’Toole, Kirk Douglas, Leslie Caron, Mickey Rooney, Debbie Reynolds, Jane Powell, Warren Beatty, Alec Baldwin, Hayley Mills, Richard Roundtree and Roger Corman are just a few of the notables slated to appear during the festival. Throughout the festival, TCM will celebrate movie music, with multi-film tributes to George and Ira Gershwin, composer Bernard Herrmann and singing cowboy Roy Rogers. The festival will also celebrate the musical legacy of Walt Disney, including his Silly Symphonies and Laugh-O-Gram shorts.

Among the numerous films slated for the 2011 TCM Classic Film Festival are Reds (1981), Becket (1964), Breakfast at Tiffany’s (1961), West Side Story (1961), The Parent Trap (1961), Whistle Down the Wind (1961), The Guns of Navarone (1961), The Little Shop of Horrors (1960), La Dolce Vita (1960), Seven Brides for Seven Brothers (1954), A Streetcar Named Desire (1951), Cabin in the Sky (1943), Went the Day Well? (1942), Citizen Kane (1941), Fantasia (1940), Dodsworth (1936), Hoop-La (1933), The Cameraman (1928) and The Merry Widow (1925), to name a few. TCM is dedicated to showcasing the best possible projection, including digital, 35mm and 70mm prints. Most of the films presented during the TCM Classic Film Festival have been digitally restored and remastered.

Additional information, including a list of programming and events slated for the 2011 TCM Classic Film Festival, is available here.

The Hollywood Roosevelt Hotel, which has a longstanding role in movie history and was the site of the first Academy AwardsÒ ceremony, will once again serve as the official hotel for the festival, as well as home to Club TCM, a central gathering point for attendees. The Hollywood Roosevelt will also offer special rates for festival goers. Screenings and events will be held at Grauman’s Chinese Theatre, the Chinese 6 Multiplex and the Egyptian Theatre. Delta is the official airline partner.

About Icelandic Glacial Natural Spring Water

Born and bottled in Ölfus, Iceland, Icelandic Glacial is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial is Iceland’s legendary Olfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Olfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 Bottled Water World awards.

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.

For more information about Icelandic Glacial, visit Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

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