ÖLFUS, Iceland (February 22, 2011) — Icelandic Water Holdings ehf announced today that I-D Foods Corporation, Canada’s largest specialty food and beverage distribution company, will be the new master distributor in Canada of their award-winning CarbonNeutral® natural spring water Icelandic Glacial. This distribution deal arrives on the heels of a major increase in consumer demand for their premium water throughout Canada.
Through their advanced specialty distribution channels, I-D Foods Corporation will be able to increase sales of Icelandic Glacial bottled water and fulfill the demands of the rapidly growing consumer base while understanding the proper premium channels for which Icelandic Glacial is best suited.
“We are very excited to have I-D Foods Corporation as our new Master Distributor for Canada,” said Jon Olafsson, Chairman and Co-Founder, Icelandic Glacial. “Their countywide distribution has a uniquely personalized approach, and we feel they will ensure that Icelandic Glacial is distributed to the proper channels while simultaneously helping us grow our Canadian demand.”
“I-D Foods delivers a portfolio of premium brands and superior products across Canada. We are truly delighted to add the exceptionally pure and super-premium Icelandic Glacial brand into our distribution network,” said Philip Issenman, Chairman of I-D Foods Corporation. “Icelandic Glacial, with its unique attributes and unsurpassed environmental credentials, will provide Canadian consumers with a truly healthy, natural and delicious refreshment option.”
Icelandic Water Holdings ehf exports Icelandic Glacial water to appreciative and discerning customers around the world including Canada, United States, United Kingdom, France, China, Russia, Germany and Iceland.
For additional information, please contact:
Leland Drummond/ Icelandic Glacial Public Relations
Tel: +1 323 462 6600 / email@example.com
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About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.
Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com. Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”
About I-D Foods
60 years after its’ founding, I-D FOODS operates a unique network throughout the country, including offices and warehouses in most major cities and a national trucking system. Key Account Managers, a retail sales force and layout specialists serve more than 10,000 customers.
In 1948 Imported Delicacies (the precursor to I-D) reversed the post war movement of food parcels to Europe by importing European specialties to Canada. Philip Issenman purchased the company from Henry Gamer In 1971.
From 1975 to 1987 Issenman then acquired the specialty food division of Rose & Laflamme, the R.H. Melville Company in Vancouver and Superior Foods in Winnipeg, changing the company’s name to I-D FOODS CORPORATION. In 2009, I-D built its new state of the art distribution center in Laval, Quebec.