Icelandic Glacial Nets High Flying Deal

December 08, 2008

Leading CarbonNeutral certified bottled water, Icelandic Glacial is flying high after signing an exclusive 3 year in-flight deal with Europe’s largest business jet operator; NetJets Europe.

The premium and environmentally conscious natural mineral water will be available in the form of 1 litre and 330ml bottles on all NetJets Europe flights, touching down at over 870 airports across the continent. 

“As a premium, natural mineral water brand we are proud to be aligned with such a high calibre business jet operator,” commented Jon Olafsson, chairman and CEO, Icelandic Glacial.

Known for its world-class and leading business service, NetJets Europe is a perfect partner for Icelandic Glacial’s exceptionally pure and premium water. Paired with some of the best cuisine in the sky, Icelandic Glacial is set to refresh the palate of even the most discerning, food-loving business traveler.

“We pride ourselves on delivering the best service in every way for our customers,” said Nick Rose, Director Flight Centre, NetJets Europe. “Icelandic Glacial’s premium nature, striking packaging and leading environmental commitment make it the perfect choice in bottled water for our business jets.”

The relationship is further enhanced by both companies having a dedicated and ongoing environmental awareness program in place. Icelandic Glacial is recognised for its pioneering green credentials as the world’s first CarbonNeutral® certified bottled water for both its product and operations.  NetJets Europe launched a multi-faceted climate initiative in 2007 and has plans to be entirely carbon neutral by 2012, making this an eco-aware partnership of premium-class proportions.