Cutting Edge events are added to Icelandic Glacial's brand promotion in the UK

August 01, 2005

Icelandic Glacial has teamed up with My Beautiful City - a leading events company... ...working with cutting edge musical and visual talents and sourcing unusual and unique spaces to deliver truly unforgettable events...

This new association will see Icelandic Glacial supply water to a selection of UK and International events with promotion of the Icelandic Glacial brand as an integral element.

The first of these collaborations will take place this month at the British Union party, staged at the Great Eastern Hotel – the Union being a collective of four fashion brands; Boxfresh, Gola, religion and Ringspun which stage an annual event to showcase new collections to fashion industry figure.

My Beautiful City founder Robin Scott-Lawson, commented, “Our events are staged at quite unique and innovative venues, and wherever possible, we seek products that support this concept. Icelandic Glacial, with it unusual packaging design and exceptional taste, measures up to our criteria and is receiving a fantastic feedback from an appreciative audience of guests and venue owners alike”

More events are planned with My Beautiful City later this year