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We are delighted to announce that Icelandic Glacial is going to be the official water at the XBOX stand for E3 Expo gaming show in Los Angeles from 18th – 20th of May 2005.
The eagerly anticipated launch of the next generation XBOX at E3 is set to be the highlight of the games industry this year. Icelandic Glacial Senior VP for Sales & Marketing (North America), Jim Tonkin, commented on the alignment with XBOX360’s launch at E3 Expo...
... “We are delighted to be associated with Microsoft for a launch of this magnitude. The amount of attention surrounding this product has been phenomenal. To be a part of that exposure for the launch of Icelandic Glacial Water in the States will be a tremendous start to our campaign in the North American market”