LOS ANGELES, Calif., May 12, 2026 — Icelandic Glacial, the premium natural spring water sourced from the legendary Ölfus Spring in Iceland, today announced leadership changes designed to support the company’s next phase of growth and global expansion. Known for its exceptionally pure taste and natural alkalinity, Icelandic Glacial continues to build momentum across retail, e-commerce, hospitality and international markets as the brand expands its global footprint.
Effective today, Reza Mirza has been appointed Chief Executive Officer, North America. In this role, he will lead the company’s largest market, with full responsibility for commercial strategy, profitability, sales, marketing and continued market expansion across North America.
Joining the company as Global Chief Operating Officer is Jamie Lissette, who will oversee global operations, supply chain, international business activities, and enterprise-wide execution outside North America. Lissette brings deep experience scaling high-growth consumer brands, including leadership roles at Athletic Brewing Company and PopUp Bagels.
Both executives will report to Chairman Johan Dennelind.
Johan Dennelind, Chairman of Icelandic Glacial, said:
“This is a clear step to sharpen focus, strengthen execution and put the right leadership around the next phase of growth. We have strong momentum, a special brand and a significant opportunity ahead of us. This updated set-up is meant to help us build from a stronger platform.”
“Reza has made a major contribution to Icelandic Glacial and to the commercial progress we are seeing today. I am glad he is now taking on North America, our biggest market, with full focus. His leadership there will be important not only for that business, but for the success of Icelandic Glacial as a whole, in the next phase.”
“Jamie comes in to strengthen operations and help accelerate our global expansion. That includes expanded production capacity, stronger logistics, improved coordination across the business and support for the continued development of our international activities. Just as importantly, this role is a key enabler for North America to succeed.”
Reza Mirza said:
“I am incredibly proud of what our team has built and the momentum we are creating in North America. We have an exceptional brand, a world-class product and a significant runway for growth ahead of us. I remain deeply committed to driving the next chapter of expansion, strengthening our partnerships and continuing to build Icelandic Glacial into one of the leading premium water brands globally.”
Jamie Lissette said:
“I am excited to join Icelandic Glacial at such an important stage in its journey. The company has a distinctive brand, a strong commercial foundation and tremendous global potential. My focus will be on strengthening the operating platform, supporting scalable growth and helping unlock the next phase of global expansion.”
About Icelandic Glacial
Icelandic Glacial is a premium natural spring water brand sourced from a protected volcanic spring in Iceland. Naturally filtered through lava rock and untouched ecosystems, the water arrives in its pure state: light, crisp, and remarkably clean. Guided by Icelandic values of restraint, minimal intervention, and respect for natural systems, the brand philosophy is simple: Nothing added. Nothing taken. Clarity, revealed.
PR Contact
Jackie Crystal
jackie@crystalsuscopr.com
Kelly Susco
kelly@crystalsuscopr.com