Icelandic Glacial Expands National Account Growth In 3000+ New Doors

July 19, 2022 2 min read

Icelandic Glacial Expands National Account Growth In 3000+ New Doors

Premium Natural Spring Water from Iceland to be Offered in 32 New Accounts Across the U.S.

LOS ANGELES, CA (July 19, 2022) – Icelandic Glacial, the premium naturally alkaline, sustainably sourced spring water brand from Iceland, is proud to announce the expansion of the brand in 32 new accounts across the US in the on-premise, convenience & grocery channels, comprised of 3050 doors nationwide. The addition of these new accounts will take Icelandic Glacial to over 56,000 doors nationwide.

Expansion accounts include Albertsons / Safeway (Portland, Denver, Southwest), Balducci’s, Kings, Acme Fresh Market, Vons Pavilions, Shaws and gains within QuikTrip & Circle K convenience stores. 

Signed agreements with Areas to service 12 additional airports and the Atrium group with over 87 new luxury hotels contributing to growth within the on-premise side of the business.

This news comes as Nielsen releases latest data round, reporting Icelandic Glacial up +69% dollar sales in all outlets for current year to date; up +53% dollar sales latest 4 weeks in all outlets.  

“We are thrilled to introduce the Purest Tasting Water on Earth to many new households and consumers across the country,” said Jon Olafsson, Co-Founder and Chairman of Icelandic Glacial. “Our exceptionally pure, sustainably sourced Icelandic Glacial water will help drive the premium water category in these new accounts.”

“We are striving to make Icelandic Glacial more readily available to purchase, allowing consumers to experience the brand channel by channel.  We have repeat purchase rates of over 80% creating a very loyal consumer base. Our consumers can experience our water in resorts and hotels, airports and kiosks, and purchase at their local retailer,” stated Reza Mirza, CEO of Icelandic Glacial.  “We are one of the fastest growing imports in the US and these new accounts will accelerate our growth leading to another record year for the company.”

“We are thrilled to expand distribution which allows Icelandic Glacial to be more discoverable to consumers wherever they are,” said Cliff Benoit, VP of Sales for Icelandic Glacial. “This continued success speaks volumes of our teams and the power of the brand.”

Icelandic Glacial will be available at these retailers in both 500ml single units, as well as 1000ml single units, and six packs at select locations.  More details can be found at www.icelandicglacial.com

About Icelandic Glacial
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock.  The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4.  Icelandic Glacial is further distinguished as the world’s first certified CarbonNeutral® natural spring bottled water for product and operation.  Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 



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