Icelandic Glacial Continues Expanding Distribution Across All Channels

Premium Water Brand Announces Growth in National Footprint

LOS ANGELES, CA (May 8, 2017) – Icelandic Glacial, the premium, naturally-alkaline spring water from Iceland, announced today a major expansion of distribution that includes convenience, grocery, and travel stores nationwide. Additionally, the company has seen significant on-premise growth in hotels, restaurants, and cafes in select markets around the U.S.

The increased distribution will place Icelandic Glacial onto shelves in Ingles Markets, Shaw’s, Homeland Stores, Kum & Go, Love’s Travel Stops, Yesway, and ampm. After a banner year for the brand in 2016, which included the launch of glass bottles as well as sparkling, this expansion will further position Icelandic Glacial as the go-to premium water for consumers around the globe. Additionally, the company’s newly-acquired on-premise accounts come on the heels of a major exclusive partnership with Southern California’s Terranea Resort, where Icelandic Glacial is available for all guests and suites across the 102-acre estate.

“We’re excited to expand our reach to get Icelandic Glacial into the hands of a broader base of consumers through these exciting new partnerships,” said Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson. “2016 was a stellar year where the brand saw high, double-digital growth which we continue to experience.”

“We are pleased to see the continuous, rapid growth across all channels and look forward to further expansion across the nation and around the world this year.” said CEO, Reza Mirza.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com