REYKJAVIK, ICELAND – March 22, 2016 – Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland, announces its partnership with Better Choice Beverage Co., a beverage distributor in Australia. Better Choice Beverage Co. will distribute Icelandic Glacial to retail outlets throughout the country beginning immediately.
Established in 2015, Better Choice Beverage Co. is an Australian owned and operated company established to provide premium products to the Australian and New Zealand markets. Co-Founder & CEO, Con Alexopoulos, spent twenty-five years in the FMCG market including the beverage, food service, liquor and seafood markets before deciding to commence his own company.
“We are thrilled to announce our expansion into Australia through our partnership with Better Choice Beverage Co.,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “We are confident that they will help to both introduce and build the Icelandic Glacial brand throughout the country with great success.”
Renowned for its exceptional purity, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with the highest level quality of natural spring water. The company delivers the world’s first CarbonNeutral® bottled water with a net-zero carbon footprint and has a naturally occurring alkaline pH level of 8.4, providing a clean fresh taste with the perfect healthy balance for the body.
“We couldn’t be more excited to introduce Icelandic Glacial water to the Australian Market,” commented Con Alexopoulos. “We searched the world for premium beverages and we believe we’ve found the best product on the market in Icelandic Glacial. I knew I had to bring it back to Australia at first taste.”
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About Icelandic Glacial™
Icelandic Glacial is the super-premium natural spring water from the “Land of Fire and Ice”. Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4.
The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.
As a testament to its exceptional purity, Icelandic Glacial has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.
For more information, visit www.IcelandicGlacial.com. Follow us at Facebook.com/IcelandicGlacial, Instagram @IcelandicGlacial and Twitter @IcelandicWater.