January 12, 2011

Icelandic Glacial will be the Exclusive Bottle Water served at the 2011 Bob Hope Classic

La Quinta, CA., January 13, 2011 – Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today their partnership with the 52nd annual Bob Hope Classic, taking place from January 17th – 23rd. Icelandic Glacial’s super-premium water from legendary Ölfus Spring in Iceland will be quenching the thirst of Hollywood Stars, Professional Athletes, PGA Tour golfers and guests throughout the five day tournament.

“We are excited to be apart of such a long-standing event that supports such a great cause,” says Jon Olafsson, chairman and co-founder of Icelandic Glacial. “Guest can enjoy a piece of Iceland while staying hydrated with our exceptional pure water.”

Icelandic Glacial, renowned for its award-winning bottle design, exceptional purity and green credentials, is one of the fastest-growing super-premium bottled water in the United States. Naturally filtered through volcanic rock nothing is added or taken away. Guest at the tournament will enjoy Iceland at it’s finest.

A tradition since 1960, The Bob Hope Classic is a professional golf tournament played each January by celebrity professional and amateur golfers in California's Coachella Valley. It is part of the PGA Tour's early season West Coast Swing, where the golfers play five daily 18-hole rounds of competition vs. the Tour standard of four rounds.

Some of the celebrity and athletic participants scheduled to play in this year’s tournament are musicians Alice Cooper, Tommy Thayer (KISS guitarist), Steve Cropper, Steve Azar and Don Felder (formerly of The Eagles), country music singer Pat Green, actors Kurt Russell, William Devane, Craig T. Nelson (Parenthood), Rob Morrow (Numb3ers, Northern Exposure), Peter Gallagher (Covert Action, The OC, Mr. Deeds), Scott Wolf (V, Party of Five), Jerry Ferrara (Entourage), actors/comedians Kevin Nealon (Saturday Night Live, Happy Gilmore, Weeds) former National Football League and Major League Baseball star Bo Jackson, NFL career rushing leader, three-time Super Bowl champion and "Dancing With the Stars" winner Emmitt Smith.

For more information about Icelandic Glacial, visit www.icelandicglacial.com

For more information about Bob Hope Classic, visit http://www.bobhopeclassic.com/ 

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About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint. 

Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.  The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards. 

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com. Follow us on Twitter @IcelandicWater.

December 06, 2010

Dior Announces Collaboration with Icelandic Glacial

Paris, France (December 7, 2010)  Parfums Christian Dior and Icelandic Water Holdings ehfhave announced that Dior will exclusively useIcelandic Glacial to hydrate its skincare cosmetics products because of its optimal biological properties including brightening efficacy. As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

The company, an environmental pioneer in the industry, uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

“Icelanders have the longest life expectancies in the world and are known for their natural, healthy skin. Icelandic Glacial, an award-winning natural spring water has long been suspected to have critical health and beauty benefits,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “With Icelandic Glacial’s exceptional purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products.”

“For the first time, we have decided to take care of an inert ingredient present at strong concentration in cosmetic formulations: water, and have decided to replace it by a cosmetic active ingredient, Icelandic Glacial water. We are very proud of the results obtained” said Claude Martinez, President & CEO of Parfums Christian Dior.

The first Dior skincare products infused with Icelandic Glacial water will be officially launched in 2012, with pilot productions in 2010 and 2011. 

About Christian Dior

Dior, an international company: 32 subsidiaries in 5 continents, 2 industrial sites and 1 research center, more than 8,600 employees, more than 25,200 points of sale worldwide?

Dior Skincare : Science and Creation
With its 40 years of research, Dior Skincare has been able to gain women’s trust and assure the legitimacy and scientific credibility of its products. Linking scientific know-how to the pursuit of beauty is the key to these products whose simplicity allows them to remain timeless. Contributing to the enchantment of women through innovation and high standards of quality, developing products with unparalleled efficacy and creating incredibly pleasant textures: these are the missions of our researchers.

The research surrounding stem cells and the rare natural substances found in the biodiversity of the Dior Gardens are the secrets of the entire Dior Skincare range.

About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.  The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards. 

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com. Follow us on Twitter @IcelandicWater.

For additional information, please contact:

Leland DRUMMOND
Icelandic Glacial
Tel : +1 323 462 6600 / leland@azionepr.com 

Jérôme PULIS
Parfums Christian Dior
France & International Communications Director
Tel: +33 1 49 53 85 17 / jpulis@diormail.com

Edouard MAUVAIS-JARVIS
Parfums Christian Dior
International Scientific Communication Director
Tel: +33 1 49 53 85 36 emauvaisjarvis@diormail.com

October 12, 2010

Icelandic Glacial Hydrates Attendees at AFI FEST 2010 presented by Audi

OLFUS, Iceland (October 13, 2010) — Icelandic Water Holdings ehf’s award-winningCarbonNeutral® natural spring water Icelandic Glacial announces today that its super-premium bottled water from Iceland will be cooling down entertainment insiders and film lovers at this year’s AFI FEST 2010 presented by Audi, taking place November 4-11 in Hollywood, California at the historic Grauman’s Chinese Theatre, the Mann Chinese 6 theatres, the Egyptian Theatre and the Hollywood Roosevelt Hotel. Icelandic Glacial has been chosen as the international film festival’s official bottled water and will be on hand at all festival venues, including at screenings and panel discussions.

Icelandic Glacial, renowned for its award-winning bottle design, exceptional purity and green credentials, is currently the fastest-growing super-premium bottled water in the United States.

Each fall, AFI FEST presents the year's most significant films. Featuring international work from emerging filmmakers, global showcases of films from the great masters and red-carpet gala premieres, AFI FEST brings the very best of world cinema to the city of Los Angeles, the film capital of the world.

“Icelandic Glacial’s North American headquarters are located in Los Angeles, so we are particularly proud to be the official bottled water for AFI FEST, the longest-running international film festival in the city. Our exceptionally pure water is one of Iceland’s greatest natural resources and we look forward to bringing a little bit of majestic, exotic Iceland to the festival,” remarked Jon Olafsson, chairman and co-founder, Icelandic Glacial.

Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. Icelandic Glacial’s label and plastic bottle are 100% recyclable. Earlier this year, the company’s water source was declared certifiably sustainable by Zenith International, Europe’s leading food and beverage consultancy.

This announcement comes on the heels of Icelandic Glacial’s involvement as the official water sponsor of last month’s popular EPICENTER Twenty Ten music festival.

For more information about Icelandic Glacial, visit www.icelandicglacial.com.

Additional information about AFI FEST is available at AFI.com/AFIFEST.

# # # 

About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Located in Olfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.  The source of Icelandic Glacial is the legendary Olfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards. 

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com. Follow us on Twitter @IcelandicWater.

February 01, 2010

Zenith International Declares Icelandic Glacial Natural Spring Water Source Certifiably Sustainable

Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that the source of their super-premium bottled water has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

Icelandic Glacial’s water source is Iceland’s Hlíðarendi Spring, part of the Ölfus Spring System, a catchment zone formed during a massive volcanic eruption more than 4,500 years ago. Ölfus Spring is a renewable resource, replenished annually by infiltration of rainfall and snow melt over uninhabited lava fields. Ninety-nine percent of the Ölfus flow releases to the sea below mean sea level. The only outflow to surface water is at Hlíðarendi, where a pond collects spring discharges which then flow for two kilometres before disappearing underground. It is from this system that the Icelandic Glacial water is taken.

“Sustainability is what sets Icelandic Glacial apart from other bottled waters, and we work hard to ensure that we are providing the purest water with the least amount of impact on the environment,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “We are proud to share one of Iceland’s most sustainable natural resources with the rest of the world.” 

Icelandic Glacial has been declared truly sustainable because it doesn’t deplete or permanently damage the source from which it’s abstracted. Icelandic Glacial does not pump water from the spring, but collects what flows naturally to the ground surface, using an estimated 0.1% of the total spring flow annually. The small Hlíðarendi surface water system is protected by making up the harvested water with water from a nearby aquifer.

At last year’s World Water Forum in Istanbul, plans were set for creating an official “Sustainable Water” certification program. Global standards are slated to be in place by 2011.

 “The source of Icelandic Glacial water meets all hydrological criteria for sustainability and will, in our opinion, meet global certification requirements when they are published in 2011,” remarked Duncan Finlayson, Director at Zenith International, which has been evaluating the spring system since 2005 and is a leading hydrogeological consultant to the global beverage industry.

 In addition to being carbon neutral and from a sustainable source, Icelandic Glacial’s label and plastic bottle are 100% recyclable.  For more information about Icelandic Glacial, visit www.icelandicglacial.com.

About Zenith International
Since the 1990s, Zenith International has been recognised as Europe’s leading food and drinks consultancy. Zenith International has over 1,000 clients across more than 50 countries. The company’s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, and event organisation.

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