Premium Water Brand forms Strategic Partnership with New Tea Infusion Device
LOS ANGELES, CA (December 7, 2016) – Icelandic Glacial™ announced today a new partnership with the first-of-its kind intelligent tea infuser, Teforia. The premium water brand will be the preferred water partner for the device, which intuitively considers the time, temperature, and amount of water needed to perfectly brew tea.
Seeking to create a fully immersive experience for tea drinkers, Teforia employed a third party to test a number of bottled water brands in order to find the best available for brewing outstanding tea. Though not often thought of, the quality of water used can greatly impact the flavor of tea. Ultimately, Icelandic Glacial was recommended due to the exceptional purity. The natural spring water is bottled at its source, Iceland’s legendary Ölfus Spring, after a gradual filtration over uninhabited and untouched lava field.
“We’re thrilled to offer our users access to the best tea possible,” says Joe Lopez, Chief Revenue Officer of Teforia. “From our expertly designed system of brewing to the highest quality water available, you’ll be able to create a cup of tea that is like no other.” Purchasers of Teforia are recommended to use Icelandic Glacial with this system through package messaging and point of sale signage.
Chairman & Co-Founder of Icelandic Glacial, Jon Olafsson, added, “We are proud to partner with another brand that represents excellence in their respective field. Icelandic Glacial is known for its exceptional purity, having the perfect blend of minerals to give the consumer the best in bottled water.”
“We are excited to partner with Teforia for this opportunity,” said Reza Mirza, CEO of Icelandic Glacial. “We are looking to expand the strategic alliance globally as Teforia becomes available in different countries and look forward to providing consumers with the perfect cup of tea.”
Teforia’s intelligent tea infusers are now available on Teforia.com, Amazon.com and Williams-Sonoma.com. Icelandic Glacial is available in both still and sparkling at major grocery stores across 29 countries.
About Icelandic Glacial™
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.
Press Contact for Icelandic Glacial
Teforia blends the ancient tradition of tea with first-of-its-kind technology into a sensory experience for the modern world. The company's flagship product, Teforia, is the first machine-learning tea infusion device that infuses the best cup of tea you've ever had automatically, with the tap of a finger. Part companion and part guide, Teforia helps you discover, enjoy and journey into the world of authentic and exceptional tea, all tailored to your own preferences. Led by founder & CEO Allen Han, Teforia was founded in 2014 and is headquartered in Mountain View, CA. For more information please visit: teforia.com.