Iceland’s Most Precious Resource – A Message from Jon

Having been born and raised in the beautiful country of Iceland, I am often asked what it is that makes my home country special, and also why our water is different than water from anywhere else in the world. Today, I’d like to share my answers with you.

As one of the youngest islands on the planet, Iceland has a raw natural beauty and a pristine ecosystem. Centuries of volcanic activity and an abundance of beautiful glaciers have given us a stunning landscape unlike anywhere else in the world, and have earned our country the nickname "The Land of Fire and Ice." We Icelanders have made it a priority to preserve the unspoilt beauty of our environment. With very little agriculture, industry or indeed people in Iceland we are able to achieve this, and so provide some of the cleanest and purest water in the world.

There are a number ways to measure the purity of water. What we find most important are mineral content and presence of heavy metals. Our spring is completely surrounded by and filtered through virgin lava rock. As a result we have no heavy metals and a total dissolved solids (TDS) level of just 62 parts per million (ppm). Because we are able to allow Mother Nature to control the quality of our naturally alkaline water, Icelandic Glacial comes to you untouched by man. The water we collect flows directly into our state-of-the-art bottling plant located right at the source at the edge of the majestic Ölfus Spring. Nothing is added or taken away, and the water is never exposed to the outside air.

Growing up in Iceland has shaped the way I live my life, not only personally but also professionally. As I mentioned in my post last month, Icelandic Glacial takes several steps to remain environmentally friendly, and we are the world’s first bottled water to have been certified as carbon neutral for product and operations. We are committed to our efforts to remain a sustainable, CarbonNeutral® Company and take great pride in protecting and preserving our environment, and we are thrilled to share Iceland’s most precious natural resource with the world.