US Consumers Thirsty for a Taste of Iceland

February 19, 2014 — A small Nordic island is capturing the imagination of U.S. consumers, and the fascination with Iceland is boding well for consumer goods exported from the country. Among these is Icelandic Glacial™, the award-winning, premium natural spring water from Iceland, which, according to industry studies, is one of the fastest growing bottled water brands in the U.S. Iceland, the Land of Fire and Ice, has recently enjoyed starring roles in popular movies and TV shows including, The Secret Life of Walter Mitty and Game of Thrones. Additionally, this small island nation has seen a 30 percent increase in tourism and many artists and photographers are drawn to this extraordinary place for inspiration.

Industry data from 2013 shows that Icelandic Glacial™ experienced double digit year-over-year same store sales growth, which was one of the highest in the industry. Additionally, the premium bottled water company increased its number of distributors worldwide by 100 percent in 2013, with new distribution channels in countries from South Korea to Peru. The water is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007. Leadership at Icelandic Glacial™ anticipates this trend to continue with another significant increase in distribution in 2014. The privately-held company also reports seeing “exceptional growth” in Q4 of 2013.

“Icelandic Glacial™ offers something more than just bottled water, we’re enabling consumers to experience the extreme purity and natural wonder of my home county,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “We are kicking off 2014 poised for exceptional growth in the U.S. and worldwide. In fact, many distributors are seeking us out because they are looking for something unique and understand that we offer a way for the consumer to connect with the magic of Iceland.”

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100 percent natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. Icelandic Glacial™ possesses exceptional balance featuring a low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration ingredient in its Diorsnow line of skin-lightening beauty products.

“Icelandic Glacial™ is one of the most promising brands in the super-premium category,” commented Ken Wrathall, with Nevada Beverage Company. “We are consistently seeking products that offer consumers something new and unique and Icelandic Glacial™ is an exceptional product with a great story. Of course, we can talk about its extremely high pH level and its CarbonNeutral® certification, but the strongest attribute is that with nothing added or taken away, the water comes directly from Iceland – an amazing country that I’ve experienced first-hand.”

The company is further leveraging the growing curiosity with Icelandic culture with the recent launch of a national marketing campaign in the U.S. that aims to connect consumers with Iceland by enabling them to pursue their passions the Icelandic Way. For more information on the campaign visit,