Icelandic Glacial™, award-winning, premium natural spring water from Iceland, announced today that it will be the official water partner of the 2013 MTV European Music Awards to be held at the Ziggo Dome in Amsterdam on November 10, 2013.
Icelandic Glacial™ will be the exclusive bottled water served to EMA guests at branded bar booths in the VIP and backstage areas prior to and during the awards show. The water will also be served to celebrities and guests during the official international EMA VIP after-show party.
“We are proud to be the official water partner for this exciting evening in music and allow guests to experience the raw, natural beauty of Iceland through our pristine spring water,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “We see a synergy between the Icelandic Glacial™ brand and the EMA nominees’ passion to fearlessly pursue their goals and create wonder and magic in people’s lives.”
Exported from Iceland to major markets across the globe, Icelandic Glacial™ is a naturally pure spring water sourced from the Ölfus Spring, one of the world’s most pristine and untouched ecosystems. This legendary spring was formed during a massive volcanic eruption more than 5,000 years ago. The spring is protected by a barrier of lava rock and is so pure that nothing is ever added or taken away. As a result, Icelandic Glacial™ possesses an exceptional balance featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. The company uses only green energy to fuel production and is certified CarbonNeutral® for production and operation, a first in the beverage industry.