August 12, 2013—Icelandic Water Holdings hf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, successfully concluded its sponsorship of the RacingThePlanet competition in Iceland. Staged over 7 days, the 250km endurance footrace traveled throughout Iceland concluding on August 10th. The race was won by Mo Foustok.
“We were delighted to provide our exceptionally pure water from Iceland to the 278 participants from 52 countries in this year’s RacingthePlanet competition in our home country.” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “This year’s race showcased all that makes our homeland of Iceland epic as competitors were taken between glaciers, rugged volcanic landscapes, hot springs, waterfalls, black sand deserts & beaches, rolling green hills, and sweeping rivers. We were honored that RacingThePlanet recognized that the only logical way to hydrate these high performers is with Icelandic Glacial Natural Spring Water. We applaud all of this year’s participants and we particularly want to congratulate Mo Foustok on his outstanding performance as the top overall finisher.”
Renowned for its exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with remarkable pristine water at the highest level of quality.
“Iceland was selected as the destination for our sixth Roving Race for its outstanding and diversified scenery and location in the northern hemisphere close to the Arctic Circle” said Riitta Hanninen, Event Director for RacingThePlanet. “This event, which is also
the 40th RacingThePlanet in 11 years, has been the most popular Roving Race in RacingThePlanet's history. It has been an incredible week. The competitors made their way through the 250-kilometer course in extremely tough weather conditions, much of it as a result of a comradery and team spirit. The event cannot be organized without support from local partners. I would like to thank Iceland Glacial for the pure Icelandic spring water that they provided for the participants during the 7-day event.”