Icelandic Glacial Water Supports Iceland’s Motion Picture The Deep

Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announces today their support of Baltasar Kormakur’s riveting drama The Deep—an Icelandic film and Iceland's official submission for the 2012 Academy Awards, in the Best Foreign Language Film category. Focus World has recently acquired the movie, which is slated for release in the first half of 2013.

“We are pleased to support such an amazing film with its roots in our homeland,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Icelandic Glacial is sourced from the very land in which The Deep takes place and we are proud to help bring attention to such a majestic country as Iceland, as well as Baltasar, a multi-talented artist and a prominent part of our nation's cultural treasure."

Icelandic Glacial is a strong supporter of the film industry with ties to many movie premieres, film festivals and events. Bottled at the source of the legendary Ölfus Spring in Iceland, Icelandic Glacial is renowned for providing customers with remarkable, pristine water at the highest level of quality. Untouched until the first twist of the cap, Icelandic Glacial is pleased to provide movie-goers of The Deep with their own piece of Iceland in every sip.

Directed, produced, and co-written by Kormákur, The Deep dramatizes an astonishing true incident about the sole survivor of a downed fishing boat. An ordinary man’s will to live made him a reluctant national hero – one whose truly fearless act was to journey home.

The Deep was shot entirely in Iceland, much of it on the open sea, and stars Olafur Darri Olafsson, a frequent collaborator of Kormákur’s. Agnes Johansen and Kormákur, through his Blueeyes Productions, are the film’s producers, and Lilja Palmadottir and David Linde are the executive producers. The screenplay is by Jon Atli Jonasson and Kormákur, based on the former’s stage play of the same name as well as the actual timeline of events that transpired.

Kormákur most recently directed Contraband, starring Mark Wahlberg, which Universal Pictures opened in the #1 slot at the domestic box office this past January; the film was based on Reykjavik-Rotterdam, the Icelandic feature which Kormákur had previously starred in and produced. Universal will release the director’s next movie, 2 Guns, starring Denzel Washington and Wahlberg, in theatres nationwide on August 16th, 2013. His Icelandic films as director include Reykjavik 101, The Sea, and Jar City. Kormákur is currently developing an English-language remake of Jar City with Lava Bear Films and Furst Films; Viking, an action adventure to film in Iceland; Everest, about events on the mountain in 1996; and a film version of Halldór Laxness’ beloved, Nobel Prize-winning book Independent People. He will also direct the pilot episode of The Missionary, produced by Mr. Wahlberg. His other feature credits as a director include A Little Trip to Heaven, White Night Wedding, and Inhale.

Mike Simpson Icelandic Glacial shareholder (middle) with Baltasar Kormakur (right)