November 14, 2012 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announces the expansion of distribution into one of largest hospitality companies in the world, Hilton Worldwide. Beginning October 20, 2012 Icelandic Glacial will be the primary imported still water throughout Hilton Worldwide properties in the People’s Republic of China.
“We are pleased to announce our distribution partnership with Hilton Worldwide and their locations throughout China,” said Jon Olafsson, Chairman and Co- Founder of Icelandic Glacial. “China is a key market for Icelandic Glacial and we look forward to supplying our exceptional water throughout Hilton Worldwide properties.”
The yearlong deal with the hospitality giant will be handled and distributed by China Water & Drinks (Shanghai) Co., Ltd, which will distribute throughout their extensive network in Southeastern, Eastern and Northeastern China. Hilton currently has 29 properties in mainland China and will open another 12 locations in 2013.
Renowned for its exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with remarkable pristine water at the highest level of quality. As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water worldwide.