Icelandic Glacial Enters West Coast Whole Foods Markets

April 17, 2014

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ICELANDIC GLACIAL NATURAL SPRING WATER ANNOUNCES
DISTRIBUTION WITH WHOLE FOODS MARKET, WORLD’S LEADING
NATURAL FOOD SUPERMARKET
 

April 16, 2014 – Icelandic Glacial™, the super-premium natural spring water from Iceland, announced today that its award winning water is now being offered in Whole Foods Market, the supermarket for natural and organic foods.  Icelandic Glacial Natural Spring Water is immediately available in locations in California, Oregon, Washington, Arizona, Nevada and Hawaii.  Stores will carry 500ml and one-liter bottles of Icelandic Glacial Water.  This represents a significant milestone for Icelandic Glacial as the company continues to expand its distribution with premier retailers.

“At Icelandic Glacial, we care deeply about bringing our award winning water from Iceland to discerning consumers around the world.  Like Whole Foods Market, we take pride in promoting natural and healthy living, which makes the partnership a perfect fit,” commented Jon Olafsson, Chairman and Co-founder, Icelandic Glacial.  “Our introduction into this premier natural foods supermarket further demonstrates our commitment to growing our availability in the natural channel.”

Icelandic Glacial Water carries a naturally low mineral content and a naturally high alkaline pH level of 8.4.  Icelandic Glacial is the world’s first certified carbon neutral bottled water for both product and operations.  In addition, the Ölfus Spring source has been deemed certifiably sustainable. 
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About Icelandic Glacial
Icelandic Glacial is the super-premium natural spring water from the “Land Of Fire and Ice”.  Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems.  Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock.  The Spring produces water so pure that nothing is added or taken away.  As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains.  As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy.  Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation.  Icelandic Glacial uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.  Icelandic Glacial is distributed in the United States by Anheuser-Busch.

For more information, visit www.IcelandicGlacial.com.  Follow us on Twitter@IcelandicWater and Facebook.com/IcelandicGlacial.”


REYKJAVIK FASHION FESTIVAL

March 31, 2014

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JON OLAFSSON, BUSINESS SUPERSTAR OF THE WEEK

March 31, 2014

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What do you think of when you hear someone mention Iceland? If Jon Olafsson has his way, you’ll be thinking about your next glass of water.

Olafsson is one of the driving forces behind Icelandic Glacial, which is billed as the “world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.” This designation came about because geothermal and hydroelectric power to fuel its production, thus creating a “net zero” carbon footprint.

While the company’s commitment to green energy is very impressive, it still faces a challenging market, especially in the United States. We spoke with Olafsson about how his company is making inroads across the Atlantic.

Q: When did Icelandic Glacial begin, and when did your company start selling its products in the United States?

Jon Olafsson: In 2004, I was presented the opportunity to work side-by-side with my son Kristjan to co-found Icelandic Glacial Water. We acquired Iceland’s famed Ölfus Spring together and made it our mission to deliver the purest, most refreshing water to people worldwide. We started selling Icelandic Glacial Water to customers in 2005 and are proud to have created an award-winning brand. In the United States, Icelandic Glacial Water is distributed by Anheuser-Busch.

Q: At the risk of being flippant, what makes Icelandic Glacial better than other bottled waters now on the market?

Jon Olafsson: We’ve found a tremendous amount of success because of the exceptional water we deliver to our consumers. For starters, we source our water from Iceland, which is one of the world’s cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains and as such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. We use 100% natural green energy to fuel production, delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint. As a testament to its exceptional purity, Icelandic Glacial was selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.

Q: Your company is also involved in a U.S.-based marketing promotion that calls attention to Icelandic culture. In your view, how do most Americans view Iceland?

 Jon Olafsson: Yes, we launched the Pursue your Passions campaign as a way to further educate Americans about Icelandic culture. This makes so much sense right now because there is a lot of curiosity and excitement surrounding Iceland. The country has been used as the backdrop for many, very popular television shows and movies, and travel to the county has skyrocketed in the past few years.

Icelandic Glacial had a very strong year of growth last year and part of this growth is because consumers want to experience a taste of Iceland, and drinking Icelandic Glacial is a great way to experience a part of the magical country. We want to continue to harness this excitement, and provide U.S. consumers with a way to engage directly with Iceland and the Icelandic Glacial brand through our campaign. Instead of people speculating what it means to be Icelandic, we are telling them and then providing them with an opportunity to go there.

Icelanders live their lives without compromise and are passionate about the pursuit of their goals, and we are highlighting this trait and inviting U.S. consumers to tell us how they exhibit a similar approach when it comes to fitness. The winners will have a chance to travel to Iceland and train with CrossFit Games competitor Frederik Aegidius, who will be representing Iceland in the 2014 CrossFit Games. So far, we’ve experienced a lot of participation in the campaign and are eager to continue creating initiatives that help educate U.S. consumers about Iceland and our brand.

Q: How does the marketing of your water in the United States differ from your marketing efforts in other countries?

Jon Olafsson: We aim to connect each of our consumers around the world to the natural wonder and extreme purity of Iceland. When reaching consumers, we want to share a little piece of Iceland with them, and that desire drives us as a company. We are constantly inspired by Iceland’s naturally beautiful landscape and clean environment, which is how we’ve become an award-winning brand and developed such a large global fan base. Our consumers enjoy being able to experience the “Icelandic Way”, whether they live in the Netherlands or Singapore. The experience is the same each time, which is what encourages them to interact and engage with us time and time again.

Q: What are your goals for the bottled water line for the rest of this year?

Jon Olafsson: We saw exceptional growth in 2013 and are poised for the same type of growth in 2014. Industry data from 2013 showed that Icelandic Glacial experienced double digit year-over-year same store sales growth, which was one of the highest in the industry. We also increased our number of distributors worldwide by 100 percent in 2013, with new distribution channels in countries from South Korea to Peru. Looking ahead, we plan to grow our number of distributors and increase our global footprint.

Jon Olafsson’s Icelandic Glacial is online at www.IcelandicGlacial.com.


ICELANDIC GLACIAL SPONSORS ICELAND’S BIGGEST FASHION EVENT

March 28, 2014

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ICELANDIC GLACIAL NATURAL SPRING WATER SPONSORS ICELAND’S LARGEST FASHION EVENT, REYKJAVIK FASHION FESTIVAL

March 24, 2014

March 24, 2014 – Icelandic Glacial™, the super-premium natural spring water from Iceland, today announced that it will be the presenting sponsor for the fifth annual Reykjavik Fashion Festival (RFF).  Considered Iceland’s largest fashion event, the RFF is an international stage for the country’s most talented fashion designers.  As a sponsor, Icelandic Glacial will provide its natural spring water to models, designers and attendees from throughout the world during the RFF, which will take place from March 27 to 30, 2014 at the Harpa Concert Hall in Reykjavik, Iceland. 

“We’re delighted to be a sponsor of the Reykjavik Fashion Festival as it truly exemplifies the wonder and enchantment of the country of Iceland,” commented Jon Olafsson, Chairman and Co-founder, Icelandic Glacial.  “The festival is a celebration of Icelandic creativity and talent, and we share a common passion for showing Iceland’s unique talents to the world.  We’re excited to support an event that, like us, also believes in creating wondrous experiences.”

Established in 2009, the Reykjavik Fashion Festival is the main platform for Icelandic fashion designers.  The primary goal of the RFF is to showcase and promote Icelandic fashion design to both the local and international fashion industry by creating a festival that unites Icelandic fashion.  Since its establishment, the RFF has drawn Iceland’s most daring and talented fashion designers, with eight Icelandic fashion brands set to take the stage during the RFF, including JÖR, REY, ELLA, Farmers Market, magnea, CINTAMANI, ZISKA, and SIGGA MAIJA.  More than 3,000 visitors from around the world are expected to attend, including media, fashion bloggers, fashion executives and enthusiasts. 

“Icelandic Glacial is a tremendous supporter of our national culture and we’re honored to have one of the world’s leading bottled water brands involved in Iceland’s largest celebration of fashion,” commented Thorey Eva Einarsdottir, Festival Director of the Reykjavik Fashion Festival.  “Icelandic Glacial continues to stay true to its Icelandic roots and does a fantastic job of working to promote Iceland and its culture.” 

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DETROIT FREE PRESS

March 19, 2014

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NOT A DROP TO SPARE!

March 14, 2014

 

melissa paris fitness 

 

Mar 13, 2014

Not A Drop To Spare!

by Melissa Paris

A few weeks back I received an email from the well-known water brand Icelandic Glacial. They are doing an intriguing and very stimulating campaign called “Pursue Your Passion”and asked me to take part.  Before I dive into the details on pursuing your passion and how sumptuous Icelandic Glacial Water is, lets discuss YOUR hydration.

DID YOU KNOW?

Water MAKES up 60-70 percent of your bodyweight! Every system in your body depends on water. For example, water flushes toxins out of vital organs, carries nutrients to your cells and provides a moist environment for ear, nose and throat tissues. How do you know you’re getting enough? A general rule of thumb I use, drink half your body weight in ounces, for example if you weigh 100 lbs. you should be aiming for 50 ounces.

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Some Tips On Your Water Intake 
— During heavy exercise in a hot environment, drink two to four glasses of cool fluids every hour.
— For every beer/wine/cocktail OR caffeinated beverage drink one more glass of water on top of your required amount for your weight.
— In normal workout conditions for your environment and activity stay hydrated before your workout drinking 20 ounces of water, 15 minutes before you begin drinking between 8 and 10 ounces of water, and during your workout drink another 8 ounces every 15 minutes. 

(I know it sounds complicated…JUST DRINK UP!) *Numbers are approximate depending on activity level and bodyweight.

 

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Why NOT drink the Best?

Icelandic Glacial water is sourced right out of its local spring Ölfus Spring, that is “continuously replenished by a gradual filtration of rainfall and snowmelt over uninhabited and untouched lava fields”

What does this mean for you?
Unadulterated PURENESS.  
~It has a RARE high alkalinity of 8.4
~Naturally free of impurities
~UV disinfection
~They use 100% natural green energy

 

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Live a Purposeful Passionate Powerful Life

Whether you are passionate about fitness, the environment, sewing, skiing, books, or party planning they all have the same thing in common…it LIGHTS your FIRE.  You don’t have to quit your good paying day job to fulfill the burning desire to be the best fashion blogger or photograph animals.  Rather I find it important to find time to put these things into your life.

It’s not a recommendation it’s a call to action to live an EPIC life.  Sign up for that cooking class, roll out that yoga mat that’s in the back of the closet, OR start writing that book….whatever it is that gets you excited, makes you jump out of bed in the morning, or keeps you running without coffee DO IT! 

Many of you are signed up for my newsletter or read more blog because you either took my class, I see you one-on-one, or we crossed paths in the wellness world.  If your passion is in strength and fitness I encourage you to see what Icelandic Glacial water is doing withYOUR PASSION.


ICELANDIC GLACIAL WATER TO SPONSOR PLANET LA RECORDS SHOWCASE DURING SXSW

March 12, 2014

TuneUpSX2014

 


BEVERAGEWORLD.COM

March 6, 2014

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Icelandic Glacial Gets New N. America CEO

      

Icelandic Glacial, the super-premium natural spring water from Iceland, announced that it has appointed Reza Mirza as CEO of its North American operations, effective immediately.  In this role, Reza will be responsible for sales, marketing and distribution of Icelandic Glacial in North America. Reza previously held the position of president at Activate Drinks and has held management positions with many leading brands, including Nestlé Waters North America and Colgate-Palmolive in New York. Co-founder Kristjan Olafsson will remain involved in the day-to-day operations of the company but will now focus on product innovation and developing new markets world-wide.

“We are delighted to announce the appointment of Reza Mirza at Icelandic Glacial at this time of exceptional growth for the company,” comments Jon Olafsson, chairman and co-founder, Icelandic Glacial.  “Mirza is a proven leader with extraordinary experience in the beverage industry and he will be a tremendous asset to us as we continue to grow the brand.”

With nearly 20 years of consumer product experience, Mirza most recently grew Activate in key markets through increased distribution while driving double-digit same=store sales and increased brand awareness. It was under his leadership that Activate gained new distribution in key retailers in the Northeast, while growing the brand organically at Southern California retailers, who witnessed double-digit growth in same-store sales.

“I am thrilled to be joining Icelandic Glacial at this exciting time, building on the excellent and strong foundation laid by Kristjan,” says Mirza.  “I see the opportunity to build Icelandic Glacial into a megabrand in North America through increased distribution, strong marketing and innovation. I look forward to working with the outstanding team at Icelandic Glacial to deliver on this opportunity.”

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ICELANDIC GLACIAL NATURAL SPRING WATER NAMES REZA MIRZA AS NEW CEO

March 4, 2014

March 4, 2014 – Icelandic Glacial™, the super-premium natural spring water from Iceland, today announced that it has appointed Reza Mirza as Chief Executive Officer of its North American operations, effective immediately.  In this role, Reza will be responsible for sales, marketing and distribution of Icelandic Glacial in North America.  Reza previously held the position of President at Activate Drinks and has held management positions with many leading brands, including Nestle Waters North America and Colgate-Palmolive in New York.  Co-founder, Kristjan Olafsson, will remain involved in the day-to-day operations of the company but will now focus on product innovation and developing new markets world-wide.

“We are delighted to announce the appointment of Reza Mirza at Icelandic Glacial at this time of exceptional growth for the company,” commented Jon Olafsson, Chairman and Co-founder, Icelandic Glacial.  “Mirza is a proven leader with extraordinary experience in the beverage industry and he will be a tremendous asset to us as we continue to grow the brand.”

With nearly 20 years of consumer product experience, Mirza most recently served as President of Activate Drinks where he grew the company in key markets through increased distribution while driving double digit same store sales and increased brand awareness. It was under his leadership that Activate gained new distribution in key retailers in the Northeast, while growing the brand organically at Southern California retailers, who witnessed double digit growth in same store sales. He has also held several management positions at Nestle Waters North America where he managed a portfolio of brands with $1bn in sales and successfully led company-wide initiatives to drive growth. Prior to Nestle, he held numerous marketing positions with Colgate-Palmolive where he managed and grew sales of the toothbrush business.  He also worked at Bosch in his native India, helping to launch Blaupunkt car audio into the Indian market.  Reza is a master’s graduate in International Affairs and International Business from Columbia University in New York City. He also earned his MBA from the International Management Institute in New Delhi, India, and holds a B.Sc. in Biochemistry from the University of Madras in India. 

“I am thrilled to be joining Icelandic Glacial at this exciting time, building on the excellent and strong foundation laid by Kristjan,” said Reza Mirza.  “I see the opportunity to build Icelandic Glacial into a megabrand in North America through increased distribution, strong marketing and innovation.  I look forward to working with the outstanding team at Icelandic Glacial to deliver on this opportunity.” 

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U.S. CONSUMERS THIRSTY FOR A TASTE OF ICELAND

February 20, 2014

– Icelandic Glacial™ Natural Spring Water Sees Growth as Intrigue for the Land of Fire and Ice Increases –

February 19, 2014 — A small Nordic island is capturing the imagination of U.S. consumers, and the fascination with Iceland is boding well for consumer goods exported from the country. Among these is Icelandic Glacial™, the award-winning, premium natural spring water from Iceland, which, according to industry studies, is one of the fastest growing bottled water brands in the U.S. Iceland, the Land of Fire and Ice, has recently enjoyed starring roles in popular movies and TV shows including, The Secret Life of Walter Mitty and Game of Thrones. Additionally, this small island nation has seen a 30 percent increase in tourism and many artists and photographers are drawn to this extraordinary place for inspiration.

Industry data from 2013 shows that Icelandic Glacial™ experienced double digit year-over-year same store sales growth, which was one of the highest in the industry. Additionally, the premium bottled water company increased its number of distributors worldwide by 100 percent in 2013, with new distribution channels in countries from South Korea to Peru. The water is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007. Leadership at Icelandic Glacial™ anticipates this trend to continue with another significant increase in distribution in 2014. The privately-held company also reports seeing “exceptional growth” in Q4 of 2013.

“Icelandic Glacial™ offers something more than just bottled water, we’re enabling consumers to experience the extreme purity and natural wonder of my home county,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “We are kicking off 2014 poised for exceptional growth in the U.S. and worldwide. In fact, many distributors are seeking us out because they are looking for something unique and understand that we offer a way for the consumer to connect with the magic of Iceland.”

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100 percent natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint. Icelandic Glacial™ possesses exceptional balance featuring a low mineral content and naturally high alkaline pH level of 8.4. As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration ingredient in its Diorsnow line of skin-lightening beauty products.

“Icelandic Glacial™ is one of the most promising brands in the super-premium category,” commented Ken Wrathall, with Nevada Beverage Company. “We are consistently seeking products that offer consumers something new and unique and Icelandic Glacial™ is an exceptional product with a great story. Of course, we can talk about its extremely high pH level and its CarbonNeutral® certification, but the strongest attribute is that with nothing added or taken away, the water comes directly from Iceland – an amazing country that I’ve experienced first-hand.”

The company is further leveraging the growing curiosity with Icelandic culture with the recent launch of a national marketing campaign in the U.S. that aims to connect consumers with Iceland by enabling them to pursue their passions the Icelandic Way. For more information on the campaign visit, www.icelandicglacial.com/passion.

 

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SPOTTED!

January 27, 2014

Actress Keira Knightly spotted drinking Icelandic Glacial Water in the Stella Artois Cidre Lounge at Village at the Lift during the 2014 Sundance Film Festival!  #icelandicglacial

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ICELANDIC GLACIAL™ NATURAL SPRING WATER NAMED OFFICIAL WATER OF THE VILLAGE OF THE LIFT LOUNGE AT THE 2014 SUNDANCE FILM FESTIVAL

January 22, 2014

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ICELANDIC GLACIAL™ NATURAL SPRING WATER NAMED OFFICIAL WATER SPONSOR FOR THE VILLAGE OF THE LIFT LOUNGE AT THE 2014 SUNDANCE FILM FESTIVAL

January 16, 2014

 

 

 

 

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Sundance Institute is a nonprofit organization dedicated to the discovery and development of independent artists and audiences. Through its programs, the Institute seeks to discover, support, and inspire independent film and theatre artists from the United States and around the world, and to introduce audiences to their new work. This week long event features premiere parties, media interviews, controversial films and hospitality suites. For more information or for a list of this years film schedule and events please visit www.sundance.org.

“Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.”— Robert Redford, President and Founder


December 18, 2013

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Icelandic Glacial™, award-winning, premium natural spring water from Iceland, announced today the expansion of its home-delivery program to include select areas in Chicago through an initiative with the Chicago Tribune.  The company has been offering home-delivery of Icelandic Glacial™ natural spring water to Southern California and South F

20120730_glacial_430_2 500mllorida via the Los Angeles Times and the Sun Sentinel since 2012.

“We are very pleased with the initial success of our home-delivery program and aim to share the raw, natural beauty of Iceland with even more people around the world,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™.  “The expansion of the home-delivery program to Chicago is a natural next step as we continue to grow our footprint in the U.S. market.”

The brand’s marketing and distribution deal with Tribune Company’s Chicago Tribune Media Group will provide those who opt into the program with the opportunity to have Icelandic Glacial™ Water delivered to their homes and offices.  Orders are fulfilled by utilizing existing resources, such as customer service support and distribution infrastructure.  This delivery model mirrors the company’s international shipping methods and reduces unnecessary emissions by using existing truck space and routes, thereby minimizing the overall carbon footprint.

“Consumers in Southern California and Florida have responded very positively to our Icelandic Glacial home-delivery program, so we are excited to extend the service to Chicago,” commented Bob Thomas, vice president of distribution fulfillment for the Chicago Tribune.  “This allows us to further maximize our distribution and marketing capabilities and we look forward to working with Icelandic Glacial on further expansion into other Tribune Publishing markets.”

As with The Times and Sun Sentinel alliances, the Chicago Tribune will leverage its print, digital and mobile advertising, sampling and direct mail assets in support of the program.  Details on home-delivery of Icelandic Glacial™ in the greater Chicago area, Southern California and South Florida are available at www.buyicelandicwater.com.