Icelandic Glacial Water Hires Team One for North American Advertising Campaign

November 9, 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today it has hired the Team One advertising agency to invigorate the brand’s creative identity, global packaging designs and to amplify its 2012 North American expansion. The partnership is set to begin immediately with new logo and packaging updates expected to begin rolling out in spring 2012. A second phase of work is expected to include high-impact print and out-of-home advertising and point-of-sale displays, complementing a U.S.-based event activation schedule.

"Icelandic Glacial is delighted to partner with Team One and we are looking forward to the expansion of our brand through new and creative advertising channels,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial Water. “As the world’s first carbon-neutral bottled water brand, our company’s mission, process and product is as fresh and pure as Iceland itself. We are enthusiastic about working with Team One to spread this message to consumers across North America and the world.”

The Icelandic Glacial Water account marks the eighth new brand to join the Team One roster in the last 24 months. Current Team One clients include Lexus, The Ritz-Carlton, JW Marriott, Bombardier Flexjet, American Express, Northern Trust Open, Autograph Collection Hotels, Belkin International, EDITION Hotels, Renaissance Hotels, Häagen-Dazs and Heal the Bay.

"This project represents a mutual investment and is the first step in laying foundational brand work upon which Icelandic Glacial Water will build for years to come,” said Julie Michael, Executive Director for Team One. “As we selectively grow our own business, we've had our eyes on Icelandic Glacial Water for a couple years, and we believe the time is right to magnify its presence within North America.”

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About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

About Team One

Headquartered in El Segundo (Los Angeles), California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency, providing comprehensive brand consultancy, strategic planning, advertising, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, interactive/digital services, Web development, public relations, and graphic design.

With its very first campaign, Team One became the agency responsible for one of the most successful brand launches in history. The company’s storied introduction of the Lexus brand – from unlikely challenger to the top-selling luxury nameplate in the U.S. – turned out to be just the beginning. Since then, launching innovative ideas, brands, products and even careers has become the agency’s hallmark.

The agency has regional offices in New York, Chicago, Atlanta and Washington, D.C. Current clients include Lexus, the Lexus Dealer Association, The Ritz-Carlton, JW Marriott, Bombardier Flexjet, American Express, Northern Trust Open, Autograph Collection Hotels, Belkin International, EDITION Hotels, Renaissance Hotels, Häagen-Dazs, Icelandic Glacial Water, and Heal the Bay