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Icelandic Glacial was out in force at the right places on the French Riviera this week, as it lent its support to a number of events at the annual MIDEM music trade fair; the World’s most influential music trade event.
First up for Icelandic Glacial was the glitzy NRJ Music Awards (France’s answer to the Grammys), which traditionally raises the curtain on MIDEM week and was held at Cannes exclusive 3.14 hotel. This years event attracted big name performers including Madonna, Robbie Williams, 50 Cent and Black eyed peas to name just a few?
(Above: NRJ Music Awards promotional material displaying Icelandic Glacial logo)
...and Icelandic Glacial looked very much at home, as the official water sponsor, keeping both stars and esteemed guests refreshed throughout the evening
After the high profile start to the week, Icelandic Glacial continued to stay in the limelight, with a constant presence on the Icelandic Stand at Midem, who with the assistance of Hill Media PR had great success in promoting the thriving Icelandic music scene to the world market.
(Above: Icelandic Glacial on hand to provide to refreshment to visitors at the Iceland stand (left) and at MusicWeek magazine reception event (right)
Anna Hildur of HillMedia commented, “The H20 water from Icelandic Glacial was a real compliment to the Icelandic stand at Midem. The stand was a popular meeting point for participants as people really appreciated the quality drink. We received a lot of positive comments’.
Hildur added, ‘H20 was also available at a Music Week reception and scored highly against the alcoholic beverage. People simply loved the fresh drink in its amazingly well designed bottles’.
Patrick Racz, CEO for Icelandic Glacial commented, ‘presence at these types of events is important to our strategy of supporting high profile media events and an ongoing promotion of Iceland through our links with the countries ‘Trade Council’?the week was a very successful one for Icelandic Glacial and its partners with a number of enquiries stemming from our involvement in the event’