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Gleneagles Hotel hosted the 14th Annual UK Bottled Water Industry Conference this week, where key industry figures gathered for insights into the latest industry ‘best practice’ for a sustainable future
The event included tours of The Highland Spring plant, Market Briefings from Richard Hall, Chairman of event organisers, Zenith International; workshops and speeches from an array of market suppliers and manufacturers.
Among the speakers was Patrick Racz, CEO of Icelandic Water Holdings, who, following the success of Icelandic Glacial at the recent bottledwaterworld design awards in Dubai, gave insight into the subject of packaging innovation, and how a focus on ‘split second differentiation’ can impact on a consumers brand preference
Icelandic Glacial’s fresh approach to packaging and their overall concept was well received by industry veterans.
Patrick Racz commented on the conference, “Zenith International does a fantastic job each year in maintaining the profile of our industry, and highlighting the issues and challenges that it faces. To have leading opinions voiced and discussed at these events is a great benefit to the development of the UK bottled water industry