February 10, 2012

Jon Olafsson: Chairman & Co-Founder

Icelandic Water Holdings, ehf, Chairman & Co-Founder, Jon Olafsson has spent the last 30 years building successful companies from the ground up and transforming them into industry leaders in a variety of fields including investment banking, entertainment, media, construction and land development.

Passionate about music and entertainment, Olafsson started to build his remarkable media and broadcasting portfolio when he founded Skifan, Iceland’s largest music recording and distribution company with distributing rights for a variety of music and film companies such as EMI-Virgin, Sony, Universal, BMG, Warner Music, Columbia Pictures, Miramax and 20th Century Fox. Olafsson continued with his entrance into independent radio stations by co-founding the Icelandic Broadcasting Corporation (IBC), before moving into television in 1990, when he took over the Icelandic Television Corporation (ITC), merging them both in 1992.

In 1999, Olafsson masterminded the monumental merger, of all of his companies (Skifan and IBC) under one umbrella to form Northern Lights Communications, Inc. (NLC) – the premier integrated media, communications and entertainment company in Iceland. Olafsson served as chairman of NLC until November 2003 when he sold everything and stepped down to co-found Icelandic Water Holdings, ehf, with his son in 2004.

Today, Olfasson oversees Icelandic Glacial water as Chairman and Co-Founder. The brand, which is born and bottled in Ölfus, Iceland, is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. Under Olafsson’s hands-on direction, IG became an environmental pioneer in the industry, using 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. Olafsson and his hardworking team are dedicated to delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

January 03, 2012

Icelandic Glacial Promotes From Within to Name Two VP of Sales

January 3, 2012 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the promotion of Jeff Gibbons to Vice President of Sales for the West Coast of the United States and Kerry Hitchcock as Vice President of Sales for the East Coast. As former Director of Sales for their respective territories, both Gibbons and Hitchcock will now oversee all sales operations in the U.S.

 “Icelandic Glacial is proud to announce Jeff and Kerry’s new roles as Vice President of Sales for Icelandic Glacial Water,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Both Jeff and Kerry have spread the market reach of Icelandic Glacial above and beyond our projections for the U.S. and we look forward to the continued growth that will be guided by both men.”

# # #

 

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

December 06, 2011

Icelandic Glacial Water Partners with Christian Dior Skincare for the 2012 Diorsnow Product Line

Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial™, announced today their partnership with Christian Dior for the 2012 launch of Diorsnow, a line of skin-whitening beauty products under Parfums Christian Dior infused with Icelandic Glacial™ water. Diorsnow will be the first line of beauty skincare products from Dior to feature a new formulation exclusively hydrated by Icelandic Glacial™ Water.

“With Icelandic Glacial’s remarkable purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “This partnership further demonstrates Icelandic Glacial’s Ölfus Spring as an essential natural resource of the highest level.”

Completely devoid of pollution, Icelandic Glacial™ Water is one of the purest waters in the world. Derived from a pristine natural spring, and free from all traces of acidity thanks to its journey through volcanic rocks, Icelandic Glacial™ Water has been deemed by Dior to have optimal biological properties and the power to recreate the best global skin environment, spontaneously improving the transparency of the complexion.

“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in skin cells, but also to act in favour of all skin transparency features. These results make it the perfect asset to go beyond whitening toward immaculate transparency,” said Edouard Mauvais-Jarvis, Scientific Communication Director for Dior. “It is so effective and so complementary to our core active ingredients that we have decided to replace 100% of the water in our formulas by Icelandic Glacial water to reach new levels of efficiency and pleasure in the whole Diorsnow range.”

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial™ delivers water of exceptional purity to consumers with a “net zero” carbon footprint.  Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago.  

The first Dior skincare products infused with Icelandic Glacial™ water will be officially launching in the first quarter of 2012 throughout the Asian market.

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

November 29, 2011

Icelandic Glacial Expands Global Reach with Hiring of New VP International

November 29, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today the hiring of Roger Barrey as Vice President of International. Barrey comes to the Icelandic Glacial team with over 20 years of beverage industry experience including senior international roles with Anheuser-Bush-InBev and Coca Cola.

As head of the International Division, Barrey will be responsible for the worldwide growth of Icelandic Glacial outside of the U.S. and Canada. His 20 years of success in a range of UK and International markets will synergize well with Icelandic Glacial’s global distribution partners and will further the expansion into new territories.

“Icelandic Glacial is proud to announce the addition of Roger Barrey to spearhead our International operations,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Strong senior level executives such as Roger are an integral part of our business as we continue to grow globally. We look forward to all that the future holds for us as a company and we’re confident that Roger will help pave that path.”

# # #

 

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

November 09, 2011

Icelandic Glacial Water Hires Team One for North American Advertising Campaign

November 9, 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today it has hired the Team One advertising agency to invigorate the brand’s creative identity, global packaging designs and to amplify its 2012 North American expansion. The partnership is set to begin immediately with new logo and packaging updates expected to begin rolling out in spring 2012. A second phase of work is expected to include high-impact print and out-of-home advertising and point-of-sale displays, complementing a U.S.-based event activation schedule.

"Icelandic Glacial is delighted to partner with Team One and we are looking forward to the expansion of our brand through new and creative advertising channels,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial Water. “As the world’s first carbon-neutral bottled water brand, our company’s mission, process and product is as fresh and pure as Iceland itself. We are enthusiastic about working with Team One to spread this message to consumers across North America and the world.”

The Icelandic Glacial Water account marks the eighth new brand to join the Team One roster in the last 24 months. Current Team One clients include Lexus, The Ritz-Carlton, JW Marriott, Bombardier Flexjet, American Express, Northern Trust Open, Autograph Collection Hotels, Belkin International, EDITION Hotels, Renaissance Hotels, Häagen-Dazs and Heal the Bay.

"This project represents a mutual investment and is the first step in laying foundational brand work upon which Icelandic Glacial Water will build for years to come,” said Julie Michael, Executive Director for Team One. “As we selectively grow our own business, we've had our eyes on Icelandic Glacial Water for a couple years, and we believe the time is right to magnify its presence within North America.”

# # #

 

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

About Team One

Headquartered in El Segundo (Los Angeles), California, and a division of Saatchi & Saatchi, Team One is a full-service marketing communications agency, providing comprehensive brand consultancy, strategic planning, advertising, media planning and buying, social media, brand advocacy, relationship (direct) marketing, event marketing/promotions, interactive/digital services, Web development, public relations, and graphic design.

With its very first campaign, Team One became the agency responsible for one of the most successful brand launches in history. The company’s storied introduction of the Lexus brand – from unlikely challenger to the top-selling luxury nameplate in the U.S. – turned out to be just the beginning. Since then, launching innovative ideas, brands, products and even careers has become the agency’s hallmark.

The agency has regional offices in New York, Chicago, Atlanta and Washington, D.C. Current clients include Lexus, the Lexus Dealer Association, The Ritz-Carlton, JW Marriott, Bombardier Flexjet, American Express, Northern Trust Open, Autograph Collection Hotels, Belkin International, EDITION Hotels, Renaissance Hotels, Häagen-Dazs, Icelandic Glacial Water, and Heal the Bay

 

October 19, 2011

Icelandic Glacial Nominated for Prestigious Food and Nutrition Award in its Native Iceland

Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today its nomination for the Food and Nutrition Association of Iceland's "Fjoregg" Award 2011 (Fjoregg = Egg of Life).

A total of five Icelandic companies have been nominated for this prestigious award, which is given to the corporation that has shown outstanding enterprise and performance in the field of food and nutrition. The Award, sponsored by the Association of Icelandic Industry, will be handed out on Iceland’s Food Day on October 18, 2011.

Icelandic Glacial’s nomination comes with the recognition of the company’s outstanding practices in the food and beverage industry. The Food and Nutrition Association of Iceland has acknowledged Icelandic Glacial Water for their environmental tactics, marketing and distribution—that have fueled the company’s immense expansion and allowed Icelandic Glacial to provide consumers worldwide with Iceland’s purest water.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 Bottled Water World awards.

October 19, 2011

Icelandic Glacial Supports Iceland Airwaves Music Festival and Provides the Web with Exclusive Festival Footage

Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today its support of the Iceland Airwaves music festival, October 12th through 16th in Reykjavik, Iceland. Icelandic Glacial will be providing water to artists and fans in many areas at the festival including backstage and at the KEX Hostel.

During the festival Icelandic Glacial will be producing exclusive backstage footage of artists, festival goers that will be broadcast around the world via social media channels. For an unrestricted behind-the-scenes look at Iceland Airwaves, please visithttp://www.youtube.com/IcelandicGlacial. For the latest news and updates from the festival, please visit http://www.facebook.com/IcelandicGlacial andhttp://www.twitter.com/IcelandicGlacial.

Beyond the festival itself, Icelandic Glacial will be providing water for the KEX Hostel, which takes place from October 12th through 14th in Reykjavik. Featuring 15 live performances including Gus Gus, The Twilight Sad, Mugison, Lay Low and many more, the event will also have Seattle radio station KEXP broadcasting live to their listeners back in the U.S. Details at KEXP.ORG.

Renowned for its award winning bottle design, exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Olfus Spring in Iceland to provide customers with a product of the very highest quality. As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water in the United States.

October 17, 2011

Icelandic Glacial Nominated for Prestigious Food and Nutrition Award in its Native Iceland

October 18, 2011— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announced today its nomination for the Food and Nutrition Association of Iceland's "Fjöregg" Award 2011 (Fjöregg = Egg of Life).

A total of five Icelandic companies have been nominated for this prestigious award, which is given to the corporation that has shown outstanding enterprise and performance in the field of food and nutrition. The Award, sponsored by the Association of Icelandic Industry, will be handed out on Iceland’s Food Day on October 18, 2011.

Icelandic Glacial’s nomination comes with the recognition of the company’s outstanding practices in the food and beverage industry. The Food and Nutrition Association of Iceland has acknowledged Icelandic Glacial Water for their environmental tactics, marketing and distribution—that have fueled the company’s immense expansion and allowed Icelandic Glacial to provide consumers worldwide with Iceland’s purest water.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 Bottled Water World awards.

Renowned for its award winning bottle design, exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland to provide customers with a product of the very highest quality.  As a result, Icelandic Glacial is one of the fastest-growing super-premium bottled water in the United States.

For more information about Icelandic Glacial, visit www.icelandic.staging.wpengine.com.

# # #

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

July 13, 2011

Icelandic Glacial Enters China Beverage Market

ÖLFUS, Iceland (July 14, 2010) — Icelandic Water Holdings ehf, producers of the award-winningCarbonNeutral® natural spring water Icelandic Glacial, announces today that the company has signed a distribution agreement with major Chinese bottler and beverage distributor, China Water & Drinks.

Icelandic Glacial is renowned for its award-winning bottle design, exceptional purity and green credentials. Already popular across North America and Europe, Icelandic Glacial now plans to increase its international footprint in China.

China Water & Drinks is a subsidiary of US-based Heckmann Corporation Inc. (NYSE: HEK), a leader in buying and building companies in the water sector. With the newly signed agreement, Icelandic Glacial will begin its roll-out across a country with a high demand for clean, reliable drinking water.

The first shipment of Icelandic Glacial is set to land in Shanghai this fall, during Expo 2010 where Iceland’s Former Miss World, Unnur Birna will be on hand to help celebrate.

“Our strategic vision has always been to share Icelandic Glacial’s natural spring water from Iceland with thirsty consumers around the world, and we’ve already successfully done that in North America and Europe. This agreement unlocks further global potential by allowing us to introduce our exceptionally pure and sustainable water to China’s growing marketplace,” remarked Jon Olafsson, chairman and co-founder, Icelandic Glacial.

John Cheng, Chief Executive Officer of China Water and Drinks, commented, “We are proud to provide our distribution services to Icelandic Water in China and to bring their well-branded products to consumers across our country. Demand for natural and pure drinking water throughout China offers a vast marketplace as Icelandic Glacial broadens their footprint domestically.”

Icelandic Glacial uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. Icelandic Glacial’s label and plastic bottle are 100% recyclable. Earlier this year, the company’s water source was declared certifiably sustainable by Zenith International, Europe’s leading food and beverage consultancy.

For more information about Icelandic Glacial, visit www.icelandic.staging.wpengine.com.

# # # 

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

About China Water & Drinks
China Water & Drinks, Inc. was acquired by Heckmann Corporation (NYSE: HEK - News) in October 2008 and now operates eight bottled water facilities in the People’s Republic of China with Coca Cola as its largest customer. China Water and Drinks offers bottled water manufacturing and distribution, branding, OEM/private label and marketing services for half liter and carboy size bottles. It markets its own branded bottled water products under its own brands Absolutely Pure and Grand Canyon along with flavored water products under its own brand name Howmax. Additionally, the company provides marketing and distribution services for brands imported into China.

Heckmann Corporation was created to buy and build companies in the water sector. On January 30, 2010, the Company completed its 50-mile water disposal pipeline in the Haynesville Shale which can treat and dispose up to 100,000 barrels of water per day. The completion of the pipeline makes the Company one of the largest handlers of produced water in North America. On February 9, 2010, the Company announced its joint venture with Energy Transfer to provide turnkey transportation and treatment solutions for complicated water flows in the Marcellus and Haynesville oil and natural gas fields.

The Company also makes strategic minority interest investments, such as its recent investment in Underground Solutions, Inc. (OTC: UGSI - News), an exclusive supplier of Fusible PVC? pipe products, and China Bottles, Inc., a bottle equipment manufacturing company in China.

Interested stockholders and investors can access additional information about Heckmann on the Company’s web site at www.heckmanncorp.com, and in documents filed with the U.S. Securities and Exchange Commission, on the SEC's web site at www.sec.gov.

June 22, 2011

Icelandic Glacial Raises $13.5 million, forms Strategic Alliance with Bidvest of South Africa

Ölfus, Iceland (June 22, 2011)— Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® natural spring water from Iceland, Icelandic Glacial, announced today that it has formed a strategic alliance with The Bidvest Group Limited, the Johannesburg-listed industrial investment company.

Bidvest will invest $13.5m into Icelandic Water Holdings initially for a stake of 14.59% with the right to raise their interest to 20% in the future.  Bidvest CEO, Brian Joffe, will take a seat on the Board and it is expected that Bidvest will take a leading role in the distribution of Icelandic Glacial into new markets.

“These are exciting times for Icelandic Water Holdings,” remarked Jon Olafsson, chairman and co-founder of Icelandic Glacial.  “We are delighted to welcome Bidvest as a partner in our business.  Their investment will enable us to broaden the range of products which we offer and the international reach of Bidvest’s distribution operations will greatly assist our entry into new territories.”

“We believe Icelandic Glacial has huge potential in the international marketplace which we know well,” remarked Brian Joffe, CEO of Bidvest, “We are delighted to be able to support this strategic business during a key stage in its development.”

# # #

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.
For more information about Icelandic Glacial™, visit www.icelandic.staging.wpengine.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

About Bidvest

Bidvest is a diversified industrial company, listed on the Johannesburg Stock Exchange South Africa, and is one of the largest global foodservice distribution companies. Bidvest foodservice interests include 3663 First for Foodservice, one of the largest foodservice distributors in the UK. Additionally Bidvest owns national foodservice distributors in Australia, Belgium, greater China, Czech Republic, Dubai, the Netherlands, New Zealand, Poland, Saudi Arabia, Singapore, Slovakia and South Africa.  For more information about Bidvest visit http://www.bidvest.com.

1 2 3 11 Next »