October 22, 2013 – Icelandic Glacial™, award-winning, premium natural spring water from Iceland, announced today that it will be the official water supplier of the Bloomberg Square Mile Relay to be held at The Promontory at Marina Bay in Singapore on October 24, 2013. Icelandic Glacial™ will be the exclusive bottled water served to all participants and staff during the iconic relay running race. The Bloomberg Square Mile Relay is the only relay of-its-kind with an unconventional course running through buildings, down staircases and winding around city landmarks, allowing runners to experience global cities in a unique way. Its premiere in Singapore will be the relay’s first debut outside the city of London and marks the first leg of its international expansion.
“We are pleased to be the official water supplier for this unique relay race in Singapore and allow participants to experience the raw, natural beauty of Iceland through our pristine spring water,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “We are inspired by those that tackle difficult challenges and are glad to support these exceptional athletes as they race to clock the fastest time.”
Exported from Iceland to major markets across the globe, Icelandic Glacial™ is a naturally pure spring water sourced from the Ölfus Spring, one of the world’s most pristine and untouched ecosystems. This legendary spring was formed during a massive volcanic eruption more than 5,000 years ago. The spring is protected by a barrier of lava rock and is so pure that nothing is ever added or taken away. As a result, Icelandic Glacial™ possesses an exceptional balance featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4. The company uses only green energy to fuel production and is certified CarbonNeutral® for production and operation, a first in the beverage industry.
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About Icelandic Glacial Natural Spring Water™
Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations. An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.
The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 5,000 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.
As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method, which is used in their Diorsnow line of skin-lightening beauty products.