January 8, 2013—Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial, announces their support of the j.k. livin foundation—founded by Camila and Matthew McConaughey, j.k livin is dedicated to empowering high school students to lead active lives by offering after-school programs that focus on health and wellness. Icelandic Glacial water will be supporting these after-school programs by supplying water to activations throughout the Austin, Texas region.
“It is with great delight and honor that we support j.k. livin foundation’s after-school program,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Keeping hydrated is an essential part of living a healthy and active lifestyle and it’s our pleasure to provide Icelandic Glacial to these remarkable students.”
Icelandic Glacial water took note of j.k. livin’s unique after-school program where they encourage students to improve their physical and mental health through exercise, teamwork, gratitude and positive life choices. During these various programs, kids are able to gain confidence, a better attitude, self-reliance and hope for a great future. Through Icelandic Glacial’s support in Austin, Texas, the students taking part in these programs are staying hydrated and healthy, creating a better tomorrow.
About j.k. livin Foundation
Founded by Camila and Matthew McConaughey and in keeping with the mindset and goals of j.k. livin, the foundation has set up after-school fitness and wellness programs in inner- city, public schools where students might not otherwise have the opportunity to learn about the body and mind connection.
The fitness and wellness programs are voluntary, not for credit, free, fun, and teaching students to help themselves. The program is a positive place where kids can learn and improve responsibility, self-esteem, accountability and commitment. Participating students will have a safe place to overcome their fears and improve their lives with fitness coaches and health experts.
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