Icelandic Glacial will be the Exclusive Bottle Water served at the 2011 Bob Hope Classic

La Quinta, CA., January 13, 2011 – Icelandic Water Holdings ehf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today their partnership with the 52nd annual Bob Hope Classic, taking place from January 17th – 23rd. Icelandic Glacial’s super-premium water from legendary Ölfus Spring in Iceland will be quenching the thirst of Hollywood Stars, Professional Athletes, PGA Tour golfers and guests throughout the five day tournament.

“We are excited to be apart of such a long-standing event that supports such a great cause,” says Jon Olafsson, chairman and co-founder of Icelandic Glacial. “Guest can enjoy a piece of Iceland while staying hydrated with our exceptional pure water.”

Icelandic Glacial, renowned for its award-winning bottle design, exceptional purity and green credentials, is one of the fastest-growing super-premium bottled water in the United States. Naturally filtered through volcanic rock nothing is added or taken away. Guest at the tournament will enjoy Iceland at it’s finest.

A tradition since 1960, The Bob Hope Classic is a professional golf tournament played each January by celebrity professional and amateur golfers in California's Coachella Valley. It is part of the PGA Tour's early season West Coast Swing, where the golfers play five daily 18-hole rounds of competition vs. the Tour standard of four rounds.

Some of the celebrity and athletic participants scheduled to play in this year’s tournament are musicians Alice Cooper, Tommy Thayer (KISS guitarist), Steve Cropper, Steve Azar and Don Felder (formerly of The Eagles), country music singer Pat Green, actors Kurt Russell, William Devane, Craig T. Nelson (Parenthood), Rob Morrow (Numb3ers, Northern Exposure), Peter Gallagher (Covert Action, The OC, Mr. Deeds), Scott Wolf (V, Party of Five), Jerry Ferrara (Entourage), actors/comedians Kevin Nealon (Saturday Night Live, Happy Gilmore, Weeds) former National Football League and Major League Baseball star Bo Jackson, NFL career rushing leader, three-time Super Bowl champion and "Dancing With the Stars" winner Emmitt Smith.

For more information about Icelandic Glacial, visit www.icelandicglacial.com

For more information about Bob Hope Classic, visit http://www.bobhopeclassic.com/ 

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About Icelandic Glacial Natural Spring Water

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint. 

Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.  The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards. 

Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com. Follow us on Twitter @IcelandicWater.