September 09, 2016

Chairman and Co-Founder, Jon Olafsson, Speaks with MyBiz.ru

MYBIZ.RU is a magazine for entrepreneurs on Russian iTunes

 

How to press with Coca-Cola market, Pepsi and Nestle?

Jon Olafsson - perhaps the most brilliant serial entrepreneur "old school" of Iceland. He began to do business at the age of 14 years, having plunged in the music industry, two years later became a producer of musical groups. In 1975 he opened a record store in Reykjavik Skifan and soon founded the company of the same name record (almost repeating the story of Richard Branson, with whom he is often compared).

Over time Skifan become the largest distributor of music in the local market with a share of 85%. This meteoric rise even more impressive when you consider how low was the start: the parents of Jon were poor (it is worth mentioning that his mother was born in the dugout), and from childhood he desperately wanted to change the fate.

In 1999 Olafson combined their assets in media conglomerate Northern Lights Communications. Interests Jon went far beyond the recording and distribution  of plates and covers television, radio, cinema, print media and video games. In 2003, our hero made ​​a large-scale sale of their companies, intending to end his career. But a year later, John returned to the business, and not just back, and led a start in an entirely new field - production of bottled water.

To do this, he did not plan to. Company Icelandic Glacial (the name translates as "Icelandic Glacial") was originally a joint project of the son of Jon and some investors from Saudi Arabia, who have decided to invest in a company for the production of water in Iceland. Jon claims that the Saudis "threw" his son, abandoning the deal at the last moment, and Olafson Jr.  forced to become the owner of an unprofitable enterprise.Assessing the scale of the disaster, the Pope came to the rescue of his son. And, unlike Branson, who in his time with the pump started and failed miserably Virgin Cola project, Icelandic businessman veteran did not capitulate under the pressure of transnational «monsters» Coca-Cola and of PepsiCo, and was able to "gnaw" their piece of the market .


What is your business?

Business - it's my passion. Everything I do, I do because I feel passion for this occupation. And so in all: hobbies, personal life and business. If I decided to act, then I put everything on the line. That is why it is so important to me was to make the company successful Icelandic Glacial, it was one of the toughest tests of my life, and many people said that I'm not too tough. Probably, if I knew beforehand that I would do, I would not have got involved in this project. But now, if someone has to do something impossible, my friends recommend me as a person, for which there is no impossible tasks.

What prompted you to do business at such a young age?

My love for music led me to start a career in the music industry - this is the first. And second - I was born into a very poor family and wanted to change it, and it became a driving force. By ak One morning I said to myself: "Well, I'll show them", and then repeated every morning: "I'll show them, I will."

As you cranked his first deal?

When I was 14, I wanted to go to the disco with my friends, but such events were allowed only 16 years, and this discrimination was offensive, so I decided to organize a disco itself.

I called the manager of the club and said that the group's performance and organize myself doing events advertising - just need the room. He agreed. After I had arranged by telephone with the group, saying that I have a space and advertising. When they agreed, I went to the paper and agreed to defer payment for advertising. When all the participants of this action met with "live", my partners were confused: "We agreed with Jon Olafson, where is he?" I admitted that it was me. They looked around the 14-year old boy, indignant: "What the hell ?! We are fucked. " To which I replied: "Calm down, guys, if performance will take place, I'll pay for your work."

I had serious competitors, but I also had their own understanding of how to conduct business.  And it helped me get ahead. If you do not they focus on your business, then you start to monitor someone and repeating his actions. I did not copy your competitors, and when they tried to copy me, I was able to put them on the wrong track.

What was the most difficult during your career?

I often competed with monopoly or state-owned companies. And this is hardly a fair fight: at your opponent endless financial resources, and you should always make money with their own hands and look for additional sources of funding.

How did you manage to create competitive products and services in many different market segments?

I am a follower of marketing, I am able to talk with the client language which he understands, and it helped me to win the competition.  When you compete with such multinational companies such as Coca-Cola, PepsiCo, Danone, Nestle, you have to come up with something great. because if you actually manage to crank out something big, huge budgets these international companies will not be able to stop you on the path to success. We are talking about building a relationship with the buyer. Buyers will decide whether we like the product or not they. And getting involved in this adventure, I refuse to understand what level of my competitors, but instead I focus on its brand. to help the buyer to decide in favor of your product, despite the huge advertising budgets of international companies. Generally, when you got involved in this game, it is better to forget who your competitors are, so as not to be frightened.

Which of your marketing campaigns you consider the most successful?

We in the United States a strong marketing team, and the entire 2016 was very successful for us. We started this r od with the fact that, together with the singer Cher rendered  assistance to residents of the city of Flint, Michigan, where the river was seriously polluted. The problem with water quality in the river existed  for many years, but lead pollution has aggravated this problem so that the country's president declared the situation an emergency, and it started to publicize  on television and on the radio. And when Cher decided to purchase their own money bottled water for city residents, and we free shipped the same amount of water as she bought (just turned around  180 thousand liter bottles -. .. Ed ), this event was also featured in many media .

Also this year, we provided water first concert  Rolling Stones in Cuba. The water is provided to all: the group members, employees and visitors to the concert stage. It was the first delivery of foreign water to Cuba for several decades.

Now we spend large budgets for promotion, increasing them by comparison with previous years, and the result is noticeable. In the markets of some countries, sales have doubled, in other countries - by 30-50%.

The action in Flint - is not the only one of its kind, your company regularly supplies water to those places where there have been accidents and disasters. In this case you have expensive water, a premium product.Perhaps you could find a more economical and effective way to help?

Our sources for the year carried out in two times more water than the global consumption of bottled water.When you have so much water, it is necessary to share it with those who need it is critical. Business business, but when it comes to emergencies, can not remain on the sidelines. From the first day we help people when disasters happen: we have supplied water to New Orleans to Texas after the floods in Haiti, where we have sent the water for millions of dollars.

How do you feel about the fact that you are often compared to Branson?

I admire Richard Branson, but personally not familiar with it. At one time I worked with one of his companies, Virgin Records, and sold them to the plate in Iceland. I do not mind being called "the Icelandic Branson." This is much better than if I had been called "the Icelandic Rupert Murdoch."

In principle, it is no wonder we have with him like biographies: music, radio, television, entertainment, investment in diverse projects ... I participated in the management of one of the local airlines in Iceland. We are different in that it is in those years he developed globally, and I'm local.

I know that Icelandic Glacial water was supplied to the Russian market, but now because of the war the sanctions the Russian market was closed for many Western European suppliers. As reflected in your authorization?

On sanctions, we had no problems. Problems arose due to the fact that the devaluation of the Russian currency, and our partners went bankrupt in Russia. Now we are negotiating with new partners, and we hope to return to the market this year.

What is your advice to Russian entrepreneurs who are trying to survive the current crisis?

During the crisis, it is important to understand what level of development you are. If you are a young company, it is necessary to lay low and try to ride out the crisis. If you have a big company, you can use this time to take market share from competitors, who flew out of business.

Regarding Russia: when such a situation, all the focus on the local production, which is what happened. And I would have done the same, would not even have thought about overseas expansion, until the crisis passes.

Read Full Article Here

September 07, 2016

Taking a Piece of Iceland Global

I’ve often been asked what goal I am trying to achieve with Icelandic Glacial and what success looks like. To me, it’s quite simple. One day, I would like to be able to walk into any grocery store anywhere in the world and find Icelandic Glacial, and I believe we are well on our way.

When my son, Kristjan, and I began this unexpected journey twelve years ago, we saw an opportunity. While there were many water brands already on the shelves, we knew that we had something different and very special. Despite the fact that we believed Icelandic Glacial water to be more pure than any other in the world and our rare environmentally friendly operation, we had no idea how difficult it would be to introduce our pristine water to the world. I’ve run several successful businesses in numerous industries, but the premium water category truly is a beast all of its own. It has been a challenge competing with brands who are established and have millions to spend, but a challenge we have welcomed with open arms.

We first introduced our natural spring water to the US because that is where we saw the majority of premium water consumption. In Hollywood, carrying a premium water in-hand became somewhat of a fashion statement among celebrities, and that trend quickly spread across the country. Once we got started in building a name for ourselves, we next entered the UK and Canada, and over the years, we’ve continued to form new partnerships that have led us to where we are today.

Today, you can find Icelandic Glacial in over 27 countries worldwide. From Iceland to Mexico, Colombia, the United States and Canada to China, Australia and South Africa, we are establishing our global presence and we will continue to keep the momentum going.

It is an exhilarating experience to share a precious piece of your home with the world. Iceland is a country like no other, where environmental conservation is ingrained in its people. As we continue to grow, we remain committed to responsibly sharing our water with you and will continue to take the necessary measures to ensure our operation remains environmentally friendly.

For a list of our global distributors, please visit our global distribution page.

For the latest news, be sure to keep up with us on Facebook, Instagram and Twitter.

- Jon Olafsson, Chairman and Co-Founder

August 10, 2016

Icelandic Glacial™ Water Expanding Distribution Among All Channels

Super-Premium Water Brand Extends Availability Across Retail Grocery, Convenience Store, and Natural Sectors

CULVER CITY, Calif., Aug. 10, 2016 - Icelandic Glacial™, the super-premium, naturally alkaline spring water from Iceland, is excited to announce an expansion in distribution among all channels, including grocery chains, convenience stores, and natural retailers around the country. This includes major retailers such as Stop & Shop, Ahold Giant stores, MAPCO, and QuikTrip, as well as an increase from 1,200 to over 1,800 points of distribution in Kroger stores nationwide.

In addition to the expansion in storefront locations, Icelandic Glacial is expanding its natural footprint in Atlanta, where their Whole Foods division will now carry the brand after successful partnerships with west coast Whole Food stores. This exciting news comes on the heels of Icelandic Glacial Sparking™ being added to the current line-up, and the launch of glass bottles in sparkling and still, all nationwide.

"It has been a sensational year for Icelandic Glacial," said Chairman and Co-Founder, Jon Olafsson. "Our team is dedicated to seeing the brand grow, and their efforts are truly paving the way for continued success."

"We are pleased to see the brand growing rapidly across all channels," said CEO, Reza Mirza.

For additional information, please visit www.IcelandicGlacial.com, and for all press inquiries and product samples, please contact John Filizzola at john@co-opagency.com.

About Icelandic Glacial™
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland's legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world's first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a "net zero" carbon footprint.

July 06, 2016

ICELANDIC GLACIAL™ Honored with Top Award at Superior Taste Awards

Premium Water Brand’s New Sparkling Option Hits Shelves This Summer

LOS ANGELES, CA (July 6, 2016) – Icelandic Glacial™ is excited to announce that it has been bestowed the highly-coveted Superior Taste Award for its new line of sparkling water, garnering three golden stars, the organization’s top honor.  The International Taste and Quality Institute (iTQi), made up of fifteen of the most prestigious European culinary and sommelier associates in the world, is the world’s leading organization dedicated to testing and promoting superior food and drink products. This comes on the heels of Icelandic Glacial’s recently announced expansion of its portfolio with the introduction of Icelandic Glacial Sparkling.  

Bottled at the same sustainable source in Iceland, the Ölfus Spring, Icelandic Glacial Sparkling is lightly carbonated with naturally low mineral content. It has a clean, crisp taste that provides a refined dining experience making it the perfect accompaniment for any meal. The iconic, award winning, glacier-sculpted BPA-free PET bottles will soon share the shelves with their sleek glass counterpart. The glass bottles feature a similar smooth glacier-sculpted design with screw-on metal caps.

“The new line of still and sparkling in glass is a game-changer for us,” stated Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial. “The glass bottles provide a premium look for dressing up a dinner party, an alternative to plastic for everyday use, and expanded availability to our consumers for dining out in a variety of high-end restaurants we are now found in.”

“We have created a great tasting sparkling water of the highest-quality,” commented Reza Mirza, Chief Executive Officer of Icelandic Glacial. “We are honored to win the Superior Taste Award from the International Taste and Quality Institute”

The sparkling water, along with the original, pristine still water, will be available this summer in newly designed 330ml and 750ml glass bottles.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press Contact for Icelandic Glacial

John Filizzola

john@co-opagency.com

310.710.8602

June 28, 2016

WEST VIRGINIA FLOOD

In wake of the tragic West Virginia flooding, we’re teaming up with The Greenbrier to help victims get back on their feet by donating 11,000 bottles of water. Please consider joining us and helping:http://goo.gl/htNbwI

May 12, 2016

ICELANDIC GLACIAL™ TO SUPPLY WATER TO FORT MCMURRAY CRISIS

May 12, 2016 – Montreal, QC– Icelandic Glacial™ announced today that they will be donating over 40,000 bottles of water to help those affected by the Fort McMurray fire disaster. Through a partnership with Unique Foods, Icelandic Glacial’s Canadian distributor, the water is expected to arrive by Monday, May 16th.

Last week, authorities evacuated approximately 88,000 people and a state of emergency was declared after natural fires devastated the entire city of Fort McMurray and nearby areas. Icelandic Glacial water will be provided to specific relief shelters which have been set up in schools, hockey rinks, and other makeshift relief centres. Additionally, the water will also be given directly to firefighters, police, first responders and those working for the Red Cross.

Icelandic Glacial is committed to helping those in need and has made similar donations in the past. Most recently, they partnered with Cher to support the people of Flint, Michigan, and in 2010, they donated water to the people of Haiti to combat cholera.

 

“Icelandic Glacial has never shied away from being a first responder in providing relief for any type of disaster, and this is no exception,” said Jon Olafsson, Chairman & Co-Founder of Icelandic Glacial. “Our hearts go out to the people of Fort McMurray, and we are committed to helping them get the relief they need.”

 

"We couldn't just sit idly by and do nothing when seeing a part of our country literally burning up in flames! It's always been the theory of Unique Foods Canada to give back to the communities who need it most in times of crisis, and/or otherwise. We firmly stand behind the efforts of so many reaching out to help our fellow citizens in distress, and wanted to play a pivotal part in providing comfort and relief for them. Canadians have always proven to be a resilient group of people, so seeing this time as being no different, we know the people of Fort McMurray will rise from the ashes, and rebuild stronger than ever before. Our thoughts & prayers are with them all."
 
About Icelandic Glacial™   
Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

 

About Unique Foods (Canada) Inc.

Unique Foods Canada Inc. specializes in importing functional, healthy, and premium beverages to Canada, and act as a "turn key" solution for all beverage needs in the industry. Marketing proficiency, excellent sales results, top notch promotion, and customer satisfaction is our driving force to be the best! We raise our bottles to you in good health.

April 22, 2016

Earth Day Celebration

Happy Earth Day, my friends. This is an incredibly important day to me both personally and professionally. As many of you know, I grew up in Iceland where environmental conservation is a priority to its people. Living an environmentally friendly life is part of my DNA, and so, it’s part of Icelandic Glacial’s DNA. Today marks the 46th year of celebration, and according to the Earth Day Network, more than 1 billion people participate in Earth Day activities each year all around the world.

At Icelandic Glacial, we celebrate Earth Day not only today, but every day. We are proud to be certified as Carbon Neutral for both product and operation. We work with The CarbonNeutral® Company, a leading carbon emissions consultant to maintain a net-zero carbon footprint. To offset any remaining net carbon emissions, we invest in bona fide renewable energy projects worldwide, and we are happy to share the projects we are investing in over the next two years:

Seneca Meadows Landfill project (USA): This project helps to capture and destroy methane from landfill gas emitted by the expansion to the Seneca Meadows landfill site in New York. Seneca Meadows, Inc. is dedicated to responsible waste management.

Danjiang River Solar Cookers (China): These cookers, which provide sufficient heat for cooking, are designed to help reduce fuel consumption while improving indoor air quality and living conditions in low-income rural households.

In addition to our investment to these projects, Icelandic Glacial takes the following steps to reduce our CO2 emissions:

  • Our sustainable operation is fueled entirely by geothermal and hydroelectric power.
  • Our packaging is 100% recyclable and our bottles our BPA-free made from recycled rPET plastic.
  • We utilize otherwise empty cargo space on vessels returning to the United States and other parts of Europe as the most efficient means of shipping.

We are committed to responsibly sharing our water with you and will continue to take the necessary measures to ensure our operation remains environmentally friendly.

How are you celebrating Earth Day? We‘d love for you to share your photos or comments on Facebook, Instagram or Twitter, or you can email us at promotion@iwh.is.

 - Jon Olafsson, Chairman and Co-Founder

March 22, 2016

Icelandic Glacial™ Announces Distribution in Australia with Better Choice Beverage Co.

REYKJAVIK, ICELAND –   March 22, 2016 – Icelandic Glacial™, the naturally alkaline, super-premium spring water from Iceland, announces its partnership with Better Choice Beverage Co., a beverage distributor in Australia. Better Choice Beverage Co. will distribute Icelandic Glacial to retail outlets throughout the country beginning immediately.

 

Established in 2015, Better Choice Beverage Co. is an Australian owned and operated company established to provide premium products to the Australian and New Zealand markets. Co-Founder & CEO, Con Alexopoulos, spent twenty-five years in the FMCG market including the beverage, food service, liquor and seafood markets before deciding to commence his own company. 

 

“We are thrilled to announce our expansion into Australia through our partnership with Better Choice Beverage Co.,” said Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial. “We are confident that they will help to both introduce and build the Icelandic Glacial brand throughout the country with great success.”

 

Renowned for its exceptional purity, Icelandic Glacial is bottled at the source from the legendary Ölfus Spring in Iceland, providing customers with the highest level quality of natural spring water. The company delivers the world’s first CarbonNeutral® bottled water with a net-zero carbon footprint and has a naturally occurring alkaline pH level of 8.4, providing a clean fresh taste with the perfect healthy balance for the body.

 

“We couldn’t be more excited to introduce Icelandic Glacial water to the Australian Market,” commented Con Alexopoulos. “We searched the world for premium beverages and we believe we’ve found the best product on the market in Icelandic Glacial. I knew I had to bring it back to Australia at first taste.”

 

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About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water from the “Land of Fire and Ice”. Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.

For more information, visit www.IcelandicGlacial.com. Follow us at Facebook.com/IcelandicGlacial, Instagram @IcelandicGlacial and Twitter @IcelandicWater.

 

 

March 17, 2016

Icelandic Glacial™ to Hydrate the Rolling Stones and Fans in Cuba

Los Angeles, CA (March 17, 2016) - Icelandic Glacial™ is pleased to announce their role in providing water for The Rolling Stones’ free concert performance in Havana, Cuba, on March 25. The partnership includes sampling to concert-goers as well as providing water to the band and the entire backstage and set-up crew involved in building the event.

This concert fits perfectly with Icelandic Glacial’s spirit of giving back; The Stones will be partnering with some of the world’s largest music retail suppliers in donating instruments to aspiring Cuban musical artists who need them most.

“We are thrilled at the opportunity to partner with the Rolling Stones for this landmark concert in Cuba,” commented Jón Ólafsson, Chairman and Co-Founder of Icelandic Glacial. “We believe in the importance of giving back, and we cannot think of a better way to introduce our water to the people of Cuba than through this incredible show.”

“The Rolling Stones would like to thank Icelandic Glacial,” commented Fran Curtis, spokesperson for The Rolling Stones. “Their generous water contribution for the event will help make it an even bigger success than we previously anticipated.” The concert marks the first time The Rolling Stones will perform in Cuba, coinciding with the band’s South American leg of their América Latina Olé Tour, and the first time Icelandic Glacial will be sampled in the island nation as well.

About Icelandic Glacial™  

Icelandic Glacial is the super-premium natural spring water, bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally alkaline pH of 8.4. Icelandic Glacial is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel its production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

Press contact for Icelandic Glacial:

John Filizzola

john@co-opagency.com

310.734.7834


 

March 15, 2016

Icelandic Glacial Sparkling Water

There has been an incredible shift in the beverage industry over the last several years as consumers are moving away from soda and making healthier choices. Many still crave the carbonation, but don’t want to consume the calories, sugar or artificial sweeteners that typically go hand-in-hand with carbonated beverages. According to data from Euromonitor International as reported by The Washington Post, sparkling water sales have more than doubled over the past five years. At Icelandic Glacial, we’ve received requests for years to offer a sparkling version of our pristine water, and I’m very happy to now introduce our sparkling water in iconic glass bottles.

With the excitement surrounding the launch, many of you have reached out to ask specifically about our sparkling water. How does it taste? Where does it come from? I am pleased to address those questions now.

Where does Icelandic Glacial Sparkling water come from?

Our sparkling water is bottled at the same, sustainable source as our still– the Ölfus Spring. The Ölfus Spring is constantly replenished by a gradual filtration of rainfall and snowmelt. We take less than 0.1% of the water annually, and Zenith International, Europe’s leading food and drinks consultancy, has declared the Ölfus Spring to be certifiably sustainable.

Can you describe the taste?

It is lightly carbonated with a medium bubble and has the same purity and naturally low mineral levels as our still water, providing a clean, crisp taste.

Is it high in sodium?

No. In fact, it is sodium-free!

What sizes will be available for purchase?

Our sparkling water is available in both a 330ml & 750ml glass bottle. I am also pleased to share that our classic still water is available in 330ml and 750ml glass bottles as well.

 

 

 

 

 

 

Where will Icelandic Glacial Sparkling water be available for purchase?

Initially, you will find our sparkling and glass in restaurants and hotels at the request of our on-premise partners, as this suits the needs of their customers. Eventually, we’d like to see our sparkling and glass widely available on the shelves of fine retailers around the world.

We invite you to subscribe to our newsletter to receive updates on the availability of our sparkling water as well as information on various promotions throughout the year.

With the addition of sparkling water and glass bottles, we now have a complete portfolio to offer our customers with healthy solutions for every occassion. We look forward to an exciting year!

- Jon Olafsson, Chairman & Co-Founder

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